Verhaltensforschung am Point of Sale : : Ansatzpunkte und Methodik / / Günter Silberer.
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
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| Place / Publishing House: | Göttingen : : Universitätsverlag Göttingen,, [2009] ©2009 |
| Year of Publication: | 2009 |
| Language: | German |
| Physical Description: | 1 online resource (199 pages) |
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Electronic
| DOAB Directory of Open Access Books | Available |