Promotion and marketing communications / / edited by Umut Ayman, Anıl Kemal Kaya.
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Place / Publishing House: | London, United Kingdom : : IntechOpen,, [2020] ©2020 |
Year of Publication: | 2020 |
Language: | English |
Physical Description: | 1 online resource (x, 193 pages) :; illustrations |
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Promotion and marketing communications / edited by Umut Ayman, Anıl Kemal Kaya. London, United Kingdom : IntechOpen, [2020] ©2020 1 online resource (x, 193 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based on: online resource; title from PDF information screen (InTech, viewed October 10, 2022). Includes bibliographical references. Communication in marketing. 1-83880-227-4 Ayman, Umut, editor. Kaya, Anıl Kemal, editor. |
language |
English |
format |
eBook |
author2 |
Ayman, Umut, Kaya, Anıl Kemal, |
author_facet |
Ayman, Umut, Kaya, Anıl Kemal, |
author2_variant |
u a ua a k k ak akk |
author2_role |
TeilnehmendeR TeilnehmendeR |
title |
Promotion and marketing communications / |
spellingShingle |
Promotion and marketing communications / |
title_full |
Promotion and marketing communications / edited by Umut Ayman, Anıl Kemal Kaya. |
title_fullStr |
Promotion and marketing communications / edited by Umut Ayman, Anıl Kemal Kaya. |
title_full_unstemmed |
Promotion and marketing communications / edited by Umut Ayman, Anıl Kemal Kaya. |
title_auth |
Promotion and marketing communications / |
title_new |
Promotion and marketing communications / |
title_sort |
promotion and marketing communications / |
publisher |
IntechOpen, |
publishDate |
2020 |
physical |
1 online resource (x, 193 pages) : illustrations |
isbn |
1-83880-228-2 1-83880-227-4 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.123 P766 42020 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.802 |
dewey-sort |
3658.802 |
dewey-raw |
658.802 |
dewey-search |
658.802 |
work_keys_str_mv |
AT aymanumut promotionandmarketingcommunications AT kayaanılkemal promotionandmarketingcommunications |
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n |
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(CKB)4100000011335676 (NjHacI)994100000011335676 (EXLCZ)994100000011335676 |
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cr |
is_hierarchy_title |
Promotion and marketing communications / |
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noLinkedField noLinkedField |
_version_ |
1764994352263725056 |