Promotion and marketing communications / / edited by Umut Ayman, Anıl Kemal Kaya.
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| TeilnehmendeR: | |
|---|---|
| Place / Publishing House: | London, United Kingdom : : IntechOpen,, [2020] ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Physical Description: | 1 online resource (x, 193 pages) :; illustrations |
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| 082 | 0 | 4 | |a 658.802 |2 23 |
| 245 | 0 | 0 | |a Promotion and marketing communications / |c edited by Umut Ayman, Anıl Kemal Kaya. |
| 264 | 1 | |a London, United Kingdom : |b IntechOpen, |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (x, 193 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on: online resource; title from PDF information screen (InTech, viewed October 10, 2022). | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Communication in marketing. | |
| 776 | |z 1-83880-227-4 | ||
| 700 | 1 | |a Ayman, Umut, |e editor. | |
| 700 | 1 | |a Kaya, Anıl Kemal, |e editor. | |
| 906 | |a BOOK | ||
| ADM | |b 2022-11-16 06:19:00 Europe/Vienna |f system |c marc21 |a 2020-07-18 22:41:44 Europe/Vienna |g false | ||
| AVE | |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5338178750004498&Force_direct=true |Z 5338178750004498 |8 5338178750004498 | ||