O percurso dos gêneros do discurso publicitário : : uma análise das propagandas da Coca-Cola /

O percurso dos gêneros do discurso publicitário : : uma análise das propagandas da Coca-Cola / / Analúcia Furquim Campos-Toscano.

The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-disco...

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VerfasserIn:
Campos-Toscano, Analúcia Furquim
Place / Publishing House:Brazil : : Editora UNESP,, 2009
Year of Publication:2009
Language:Portuguese
Physical Description:1 online resource (257 pages) :; digital, PDF file(s).
Notes:Bibliographic Level Mode of Issuance: Monograph
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spelling Campos-Toscano, Analúcia Furquim author.
O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola / Analúcia Furquim Campos-Toscano.
SciELO Books - Editora UNESP 2009
Brazil : Editora UNESP, 2009
1 online resource (257 pages) : digital, PDF file(s).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file rda
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references.
Introdução -- 1. Reflexões sobre gêneros do discurso -- 2. Coca-Cola e os momentos que fazem a história:uma construção discursiva -- 3. O percurso dos gêneros publicitários -- 4. Fim do percurso: a identidade da Coca-Cola -- Referências bibliográficas.
The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages ​​and texts.
Portuguese
Industries HILCC
Business & Economics HILCC
Coca-Cola Company.
LANGUAGE ARTS & DISCIPLINES
language Portuguese
format eBook
author Campos-Toscano, Analúcia Furquim
spellingShingle Campos-Toscano, Analúcia Furquim
O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola /
Introdução -- 1. Reflexões sobre gêneros do discurso -- 2. Coca-Cola e os momentos que fazem a história:uma construção discursiva -- 3. O percurso dos gêneros publicitários -- 4. Fim do percurso: a identidade da Coca-Cola -- Referências bibliográficas.
author_facet Campos-Toscano, Analúcia Furquim
author_variant a f c t afc afct
author_role VerfasserIn
author_sort Campos-Toscano, Analúcia Furquim
title O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola /
title_sub uma análise das propagandas da Coca-Cola /
title_full O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola / Analúcia Furquim Campos-Toscano.
title_fullStr O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola / Analúcia Furquim Campos-Toscano.
title_full_unstemmed O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola / Analúcia Furquim Campos-Toscano.
title_auth O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola /
title_new O percurso dos gêneros do discurso publicitário :
title_sort o percurso dos gêneros do discurso publicitário : uma análise das propagandas da coca-cola /
publisher SciELO Books - Editora UNESP
Editora UNESP,
publishDate 2009
physical 1 online resource (257 pages) : digital, PDF file(s).
contents Introdução -- 1. Reflexões sobre gêneros do discurso -- 2. Coca-Cola e os momentos que fazem a história:uma construção discursiva -- 3. O percurso dos gêneros publicitários -- 4. Fim do percurso: a identidade da Coca-Cola -- Referências bibliográficas.
isbn 9788579830112
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD9349
callnumber-sort HD 49349 S634
illustrated Not Illustrated
work_keys_str_mv AT campostoscanoanaluciafurquim opercursodosgenerosdodiscursopublicitarioumaanalisedaspropagandasdacocacola
AT campostoscanoanaluciafurquim percursodosgenerosdodiscursopublicitarioumaanalisedaspropagandasdacocacola
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carrierType_str_mv cr
is_hierarchy_title O percurso dos gêneros do discurso publicitário : uma análise das propagandas da Coca-Cola /
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