O percurso dos gêneros do discurso publicitário : : uma análise das propagandas da Coca-Cola / / Analúcia Furquim Campos-Toscano.
The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-disco...
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|---|---|
| Place / Publishing House: | Brazil : : Editora UNESP,, 2009 |
| Year of Publication: | 2009 |
| Language: | Portuguese |
| Physical Description: | 1 online resource (257 pages) :; digital, PDF file(s). |
| Notes: | Bibliographic Level Mode of Issuance: Monograph |
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| 100 | 1 | |a Campos-Toscano, Analúcia Furquim |e author. | |
| 245 | 1 | 2 | |a O percurso dos gêneros do discurso publicitário : |b uma análise das propagandas da Coca-Cola / |c Analúcia Furquim Campos-Toscano. |
| 260 | |b SciELO Books - Editora UNESP |c 2009 | ||
| 264 | 3 | 1 | |a Brazil : |b Editora UNESP, |c 2009 |
| 300 | |a 1 online resource (257 pages) : |b digital, PDF file(s). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rda | ||
| 500 | |a Bibliographic Level Mode of Issuance: Monograph | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Introdução -- 1. Reflexões sobre gêneros do discurso -- 2. Coca-Cola e os momentos que fazem a história:uma construção discursiva -- 3. O percurso dos gêneros publicitários -- 4. Fim do percurso: a identidade da Coca-Cola -- Referências bibliográficas. | |
| 520 | |a The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages and texts. | ||
| 546 | |a Portuguese | ||
| 650 | 7 | |a Industries |2 HILCC | |
| 650 | 7 | |a Business & Economics |2 HILCC | |
| 610 | 2 | 0 | |a Coca-Cola Company. |
| 653 | |a LANGUAGE ARTS & DISCIPLINES | ||
| ADM | |b 2023-06-25 12:42:48 Europe/Vienna |d 00 |f system |c marc21 |a 2015-02-07 21:23:20 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5338735680004498&Force_direct=true |Z 5338735680004498 |b Available |8 5338735680004498 | ||