O percurso dos gêneros do discurso publicitário : : uma análise das propagandas da Coca-Cola / / Analúcia Furquim Campos-Toscano.
The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-disco...
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|---|---|
| Place / Publishing House: | Brazil : : Editora UNESP,, 2009 |
| Year of Publication: | 2009 |
| Language: | Portuguese |
| Physical Description: | 1 online resource (257 pages) :; digital, PDF file(s). |
| Notes: | Bibliographic Level Mode of Issuance: Monograph |
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Electronic
| DOAB Directory of Open Access Books | Available |