O percurso dos gêneros do discurso publicitário : : uma análise das propagandas da Coca-Cola / / Analúcia Furquim Campos-Toscano.
The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-disco...
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| Place / Publishing House: | Brazil : : Editora UNESP,, 2009 |
| Year of Publication: | 2009 |
| Language: | Portuguese |
| Physical Description: | 1 online resource (257 pages) :; digital, PDF file(s). |
| Notes: | Bibliographic Level Mode of Issuance: Monograph |
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| Summary: | The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages and texts. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9788579830112 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Analúcia Furquim Campos-Toscano. |