I don't even recognize you anymore : : the limits of the protection of alteration and modernisation of fictitious characters / / Carl Dominik J. Niedersüss.
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
Saved in:
| Superior document: | MIPLC Studies ; Volume 24 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Baden-Baden, [Germany] : : Nomos,, 2015. ©2015 |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | MIPLC studies ;
Volume 24. |
| Physical Description: | 1 online resource (73 p.) |
| Notes: | Description based upon print version of record. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights?
- IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America
- 2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International