I don't even recognize you anymore : : the limits of the protection of alteration and modernisation of fictitious characters / / Carl Dominik J. Niedersüss.
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
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| Superior document: | MIPLC Studies ; Volume 24 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Baden-Baden, [Germany] : : Nomos,, 2015. ©2015 |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | MIPLC studies ;
Volume 24. |
| Physical Description: | 1 online resource (73 p.) |
| Notes: | Description based upon print version of record. |
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| 100 | 1 | |a Niedersüss, Carl Dominik J., |e author. | |
| 245 | 1 | 0 | |a I don't even recognize you anymore : |b the limits of the protection of alteration and modernisation of fictitious characters / |c Carl Dominik J. Niedersüss. |
| 250 | |a First edition. | ||
| 260 | |b Nomos Verlagsgesellschaft mbH & Co. KG |c 2015 | ||
| 264 | 1 | |a Baden-Baden, [Germany] : |b Nomos, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (73 p.) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a MIPLC Studies ; |v Volume 24 | |
| 500 | |a Description based upon print version of record. | ||
| 505 | 0 | |a Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights? | |
| 505 | 8 | |a IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America | |
| 505 | 8 | |a 2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International | |
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed August 19, 2016). | ||
| 520 | |a Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. | ||
| 546 | |a English | ||
| 650 | 0 | |a Trademarks |x Law and legislation |z Germany. | |
| 650 | 0 | |a Trademarks |x Law and legislation |z United States. | |
| 650 | 0 | |a Copyright |x Characters |z Germany. | |
| 650 | 0 | |a Copyright |x Characters |z United States. | |
| 653 | |a Unterhaltungs- und Medienrecht | ||
| 653 | |a Marke | ||
| 653 | |a Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht | ||
| 653 | |a Herstellernamen | ||
| 653 | |a Medienrecht | ||
| 653 | |a Herkunftszeichen | ||
| 776 | |z 3-8487-1545-7 | ||
| 830 | 0 | |a MIPLC studies ; |v Volume 24. | |
| 906 | |a BOOK | ||
| ADM | |b 2023-02-22 20:55:50 Europe/Vienna |f system |c marc21 |a 2015-03-29 15:35:11 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5338662600004498&Force_direct=true |Z 5338662600004498 |b Available |8 5338662600004498 | ||