I don't even recognize you anymore : : the limits of the protection of alteration and modernisation of fictitious characters / / Carl Dominik J. Niedersüss.
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
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Superior document: | MIPLC Studies ; Volume 24 |
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Place / Publishing House: | Baden-Baden, [Germany] : : Nomos,, 2015. ©2015 |
Year of Publication: | 2015 |
Edition: | First edition. |
Language: | English |
Series: | MIPLC studies ;
Volume 24. |
Physical Description: | 1 online resource (73 p.) |
Notes: | Description based upon print version of record. |
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(CKB)3710000000387553 (EBL)2002498 (MiAaPQ)EBC2002498 (oapen)https://directory.doabooks.org/handle/20.500.12854/49752 (EXLCZ)993710000000387553 |
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Niedersüss, Carl Dominik J., author. I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss. First edition. Nomos Verlagsgesellschaft mbH & Co. KG 2015 Baden-Baden, [Germany] : Nomos, 2015. ©2015 1 online resource (73 p.) text rdacontent computer rdamedia online resource rdacarrier MIPLC Studies ; Volume 24 Description based upon print version of record. Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights? IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America 2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International Includes bibliographical references. Description based on online resource; title from PDF title page (ebrary, viewed August 19, 2016). Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. English Trademarks Law and legislation Germany. Trademarks Law and legislation United States. Copyright Characters Germany. Copyright Characters United States. Unterhaltungs- und Medienrecht Marke Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht Herstellernamen Medienrecht Herkunftszeichen 3-8487-1545-7 MIPLC studies ; Volume 24. |
language |
English |
format |
eBook |
author |
Niedersüss, Carl Dominik J., |
spellingShingle |
Niedersüss, Carl Dominik J., I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / MIPLC Studies ; Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights? IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America 2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International |
author_facet |
Niedersüss, Carl Dominik J., |
author_variant |
c d j n cdj cdjn |
author_role |
VerfasserIn |
author_sort |
Niedersüss, Carl Dominik J., |
title |
I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / |
title_sub |
the limits of the protection of alteration and modernisation of fictitious characters / |
title_full |
I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss. |
title_fullStr |
I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss. |
title_full_unstemmed |
I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss. |
title_auth |
I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / |
title_new |
I don't even recognize you anymore : |
title_sort |
i don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / |
series |
MIPLC Studies ; |
series2 |
MIPLC Studies ; |
publisher |
Nomos Verlagsgesellschaft mbH & Co. KG Nomos, |
publishDate |
2015 |
physical |
1 online resource (73 p.) |
edition |
First edition. |
contents |
Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights? IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America 2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International |
isbn |
3-8452-5714-8 3-8487-1545-7 |
callnumber-first |
K - Law |
callnumber-label |
KK2768 |
callnumber-sort |
KK 42768 N543 42015 |
geographic_facet |
Germany. United States. |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
340 - Law |
dewey-ones |
341 - Law of nations |
dewey-full |
341.10192348 |
dewey-sort |
3341.10192348 |
dewey-raw |
341.10192348 |
dewey-search |
341.10192348 |
work_keys_str_mv |
AT niedersusscarldominikj idontevenrecognizeyouanymorethelimitsoftheprotectionofalterationandmodernisationoffictitiouscharacters |
status_str |
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ids_txt_mv |
(CKB)3710000000387553 (EBL)2002498 (MiAaPQ)EBC2002498 (oapen)https://directory.doabooks.org/handle/20.500.12854/49752 (EXLCZ)993710000000387553 |
hierarchy_parent_title |
MIPLC Studies ; Volume 24 |
hierarchy_sequence |
Volume 24. |
is_hierarchy_title |
I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / |
container_title |
MIPLC Studies ; Volume 24 |
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1787551946407673856 |
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