I don't even recognize you anymore : : the limits of the protection of alteration and modernisation of fictitious characters /

I don't even recognize you anymore : : the limits of the protection of alteration and modernisation of fictitious characters / / Carl Dominik J. Niedersüss.

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

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Superior document:MIPLC Studies ; Volume 24
VerfasserIn:
Niedersüss, Carl Dominik J.,
Place / Publishing House:Baden-Baden, [Germany] : : Nomos,, 2015.
©2015
Year of Publication:2015
Edition:First edition.
Language:English
Series:MIPLC studies ; Volume 24.
Physical Description:1 online resource (73 p.)
Notes:Description based upon print version of record.
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(oapen)https://directory.doabooks.org/handle/20.500.12854/49752
(EXLCZ)993710000000387553
collection bib_alma
record_format marc
spelling Niedersüss, Carl Dominik J., author.
I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss.
First edition.
Nomos Verlagsgesellschaft mbH & Co. KG 2015
Baden-Baden, [Germany] : Nomos, 2015.
©2015
1 online resource (73 p.)
text rdacontent
computer rdamedia
online resource rdacarrier
MIPLC Studies ; Volume 24
Description based upon print version of record.
Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights?
IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America
2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed August 19, 2016).
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
English
Trademarks Law and legislation Germany.
Trademarks Law and legislation United States.
Copyright Characters Germany.
Copyright Characters United States.
Unterhaltungs- und Medienrecht
Marke
Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht
Herstellernamen
Medienrecht
Herkunftszeichen
3-8487-1545-7
MIPLC studies ; Volume 24.
language English
format eBook
author Niedersüss, Carl Dominik J.,
spellingShingle Niedersüss, Carl Dominik J.,
I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters /
MIPLC Studies ;
Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights?
IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America
2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International
author_facet Niedersüss, Carl Dominik J.,
author_variant c d j n cdj cdjn
author_role VerfasserIn
author_sort Niedersüss, Carl Dominik J.,
title I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters /
title_sub the limits of the protection of alteration and modernisation of fictitious characters /
title_full I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss.
title_fullStr I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss.
title_full_unstemmed I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters / Carl Dominik J. Niedersüss.
title_auth I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters /
title_new I don't even recognize you anymore :
title_sort i don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters /
series MIPLC Studies ;
series2 MIPLC Studies ;
publisher Nomos Verlagsgesellschaft mbH & Co. KG
Nomos,
publishDate 2015
physical 1 online resource (73 p.)
edition First edition.
contents Cover; I. Introduction; II. General considerations; A. Character advertisement; 1. Definition of the notion "character"; 2. Reasons for character marketing; 3. The need to adapt; B. Legal considerations on character advertisement; C. Economic considerations on character advertisement; III. Germany and the European Union; A. Trade mark protection; 1. Protection in the national German framework; 2. Protection in the Community Trade Mark framework; B. Copyright; Germany; C. Unfair Competition Law; Germany; D. Other forms of protection; Protection via personality rights?
IV. United States of America A. The federal trade mark system; 1. Protection of characters; 2. Adaptation of trade marks; B. Copyright; D. Other forms of protection; V. Synthesis, conclusion and policy recommendations; List of works cited; I. National Statutes; 1. United States of America; 2. European Union; a) Community Statutes; b) Austria; c) Germany; II. Court Rulings and other decisions; 1. United States of America; 2. European Union; 3. Great Britain; 4. Germany; 5. Austria; 6. International law; III. Journal Articles/Reports; 1. United States of America
2. European Union 3. International; IV. Treatises; 1. United States of America; 2. European Union; 3. Germany; 4. International
isbn 3-8452-5714-8
3-8487-1545-7
callnumber-first K - Law
callnumber-label KK2768
callnumber-sort KK 42768 N543 42015
geographic_facet Germany.
United States.
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 340 - Law
dewey-ones 341 - Law of nations
dewey-full 341.10192348
dewey-sort 3341.10192348
dewey-raw 341.10192348
dewey-search 341.10192348
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hierarchy_parent_title MIPLC Studies ; Volume 24
hierarchy_sequence Volume 24.
is_hierarchy_title I don't even recognize you anymore : the limits of the protection of alteration and modernisation of fictitious characters /
container_title MIPLC Studies ; Volume 24
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