I don't even recognize you anymore : : the limits of the protection of alteration and modernisation of fictitious characters / / Carl Dominik J. Niedersüss.
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
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| Superior document: | MIPLC Studies ; Volume 24 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Baden-Baden, [Germany] : : Nomos,, 2015. ©2015 |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | MIPLC studies ;
Volume 24. |
| Physical Description: | 1 online resource (73 p.) |
| Notes: | Description based upon print version of record. |
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| DOAB Directory of Open Access Books | Available |