Intellectual property strategy / / John Palfrey.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual...
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| Superior document: | The MIT Press essential knowledge series |
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| VerfasserIn: | |
| Year of Publication: | 2012 |
| Language: | English |
| Series: | MIT Press essential knowledge series.
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| Physical Description: | 1 online resource (1 volume (various pagings)). |
| Notes: | Digital version of book includes case studies and related material. Cf Preface, page xi. |
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