Intellectual property strategy / / John Palfrey.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual...
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Superior document: | The MIT Press essential knowledge series |
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VerfasserIn: | |
Year of Publication: | 2012 |
Language: | English |
Series: | MIT Press essential knowledge series.
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Physical Description: | 1 online resource (1 volume (various pagings)). |
Notes: | Digital version of book includes case studies and related material. Cf Preface, page xi. |
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Palfrey, John G. (John Gorham), 1972- author. Intellectual property strategy / John Palfrey. Cambridge, Massachusetts : The MIT Press, ©2012. 1 online resource (1 volume (various pagings)). text txt computer c online resource cr The MIT Press essential knowledge series English Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks. Includes bibliographical references (p. [159]-163) and index. Digital version of book includes case studies and related material. Cf Preface, page xi. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy. OCLC-licensed vendor bibliographic record. Intellectual property Management. INFORMATION SCIENCE/Technology & Policy BUSINESS/Management 0-262-51679-9 MIT Press essential knowledge series. |
language |
English |
format |
eBook |
author |
Palfrey, John G. 1972- |
spellingShingle |
Palfrey, John G. 1972- Intellectual property strategy / The MIT Press essential knowledge series Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks. |
author_facet |
Palfrey, John G. 1972- |
author_variant |
j g p jg jgp |
author_fuller |
(John Gorham), |
author_role |
VerfasserIn |
author_sort |
Palfrey, John G. 1972- |
title |
Intellectual property strategy / |
title_full |
Intellectual property strategy / John Palfrey. |
title_fullStr |
Intellectual property strategy / John Palfrey. |
title_full_unstemmed |
Intellectual property strategy / John Palfrey. |
title_auth |
Intellectual property strategy / |
title_new |
Intellectual property strategy / |
title_sort |
intellectual property strategy / |
series |
The MIT Press essential knowledge series |
series2 |
The MIT Press essential knowledge series |
publisher |
The MIT Press, |
publishDate |
2012 |
physical |
1 online resource (1 volume (various pagings)). |
contents |
Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks. |
isbn |
0-262-29799-X 0-262-30289-6 0-262-51679-9 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD53 |
callnumber-sort |
HD 253 P35 42012EB |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.15/2 |
dewey-sort |
3658.15 12 |
dewey-raw |
658.15/2 |
dewey-search |
658.15/2 |
oclc_num |
851430823 773034882 939263767 |
work_keys_str_mv |
AT palfreyjohng intellectualpropertystrategy |
status_str |
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container_title |
The MIT Press essential knowledge series |
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