Intellectual property strategy / / John Palfrey.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual...
Saved in:
| Superior document: | The MIT Press essential knowledge series |
|---|---|
| VerfasserIn: | |
| Year of Publication: | 2012 |
| Language: | English |
| Series: | MIT Press essential knowledge series.
|
| Physical Description: | 1 online resource (1 volume (various pagings)). |
| Notes: | Digital version of book includes case studies and related material. Cf Preface, page xi. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Executive summary
- Why intellectual property matters
- Recommendation #1: treat intellectual property as a core asset class
- Recommendation #2: benefit from the intellectual property of others legally
- Recommendation #3: create freedom of action through intellectual property
- Recommendation #4: establish a flexible intellectual property strategy
- The special case of the non-profit
- Future outlook
- Afterword: what the author really thinks.