The Designing for Growth Field Book : : A Step-by-Step Project Guide / / Jeanne Liedtka, Tim Ogilvie.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2019
• VerfasserIn: Liedtka, Jeanne,; Ogilvie, Tim,
• Place / Publishing House: New York, NY : : Columbia University Press, , [2019]; ©2019
• Year of Publication: 2019
• Language: English
• Series: Columbia Business School Publishing
• Physical Description: 1 online resource
• Other title: Frontmatter --; Table of Contents --; Using Your Field Book --; The Steps and Tools --; Foundations --; The Steps --; The Tools --; Templates --; Resources --; An Example Project --; Acknowledgments
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780231547543; 9783110651959; 9783110610765; 9783110664232; 9783110606065; 9783110610130
• DOI: 10.7312/lied18789
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Jeanne Liedtka, Tim Ogilvie.

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.