The Designing for Growth Field Book : : A Step-by-Step Project Guide / / Jeanne Liedtka, Tim Ogilvie.

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2019
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Place / Publishing House:New York, NY : : Columbia University Press, , [2019]
©2019
Year of Publication:2019
Language:English
Series:Columbia Business School Publishing
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Physical Description:1 online resource
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Table of Contents:
  • Frontmatter
  • Table of Contents
  • Using Your Field Book
  • The Steps and Tools
  • Foundations
  • The Steps
  • The Tools
  • Templates
  • Resources
  • An Example Project
  • Acknowledgments