Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve.

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of to...

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Bibliographic Details
Superior document:Routledge Masters in Public Management
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TeilnehmendeR:
Place / Publishing House:London : : Routledge,, 2017.
Year of Publication:2018
2017
Edition:Second edition.
Language:English
Series:Routledge Masters in Public Management
Physical Description:1 online resource (x, 264 pages) :; illustrations
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