Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve.
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of to...
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| Superior document: | Routledge Masters in Public Management |
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| Place / Publishing House: | London : : Routledge,, 2017. |
| Year of Publication: | 2018 2017 |
| Edition: | Second edition. |
| Language: | English |
| Series: | Routledge Masters in Public Management
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| Physical Description: | 1 online resource (x, 264 pages) :; illustrations |
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| Summary: | This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 131722261X 1315622300 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Martial Pasquier, Jean-Patrick Villeneuve. |