Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve.
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of to...
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Superior document: | Routledge Masters in Public Management |
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Place / Publishing House: | London : : Routledge,, 2017. |
Year of Publication: | 2018 2017 |
Edition: | Second edition. |
Language: | English |
Series: | Routledge Masters in Public Management
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Physical Description: | 1 online resource (x, 264 pages) :; illustrations |
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Electronic
DOAB Directory of Open Access Books | Available |