Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve.
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of to...
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| Superior document: | Routledge Masters in Public Management |
|---|---|
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| TeilnehmendeR: | |
| Place / Publishing House: | London : : Routledge,, 2017. |
| Year of Publication: | 2018 2017 |
| Edition: | Second edition. |
| Language: | English |
| Series: | Routledge Masters in Public Management
|
| Physical Description: | 1 online resource (x, 264 pages) :; illustrations |
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(CKB)4100000000775030 (NjHacI)994100000000775030 (oapen)https://directory.doabooks.org/handle/20.500.12854/63677 (EXLCZ)994100000000775030 |
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Pasquier, Martial, author. Marketing Management and Communications in the Public Sector / Martial Pasquier, Jean-Patrick Villeneuve. Second edition. 2018 London : Routledge, 2017. 1 online resource (x, 264 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Routledge Masters in Public Management Description based on: online resource; title from PDF information screen (Taylor & Francis Group, viewed December 23, 2022). This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. Includes bibliographical references and index. English Government publicity. Communication in public administration. Marketing Management. communication ethics communication models communication strategies communication theory co-branding crisis communication Jean-Patrick Villeneuve marketing instruments non-profit management public administration public communication public management public marketing public sector marketing public-private partnerships social marketing 1-138-65579-1 Villeneuve, Jean-Patrick, editor. |
| language |
English |
| format |
eBook |
| author |
Pasquier, Martial, |
| spellingShingle |
Pasquier, Martial, Marketing Management and Communications in the Public Sector / Routledge Masters in Public Management |
| author_facet |
Pasquier, Martial, Villeneuve, Jean-Patrick, |
| author_variant |
m p mp |
| author_role |
VerfasserIn |
| author2 |
Villeneuve, Jean-Patrick, |
| author2_variant |
j p v jpv |
| author2_role |
TeilnehmendeR |
| author_sort |
Pasquier, Martial, |
| title |
Marketing Management and Communications in the Public Sector / |
| title_full |
Marketing Management and Communications in the Public Sector / Martial Pasquier, Jean-Patrick Villeneuve. |
| title_fullStr |
Marketing Management and Communications in the Public Sector / Martial Pasquier, Jean-Patrick Villeneuve. |
| title_full_unstemmed |
Marketing Management and Communications in the Public Sector / Martial Pasquier, Jean-Patrick Villeneuve. |
| title_auth |
Marketing Management and Communications in the Public Sector / |
| title_new |
Marketing Management and Communications in the Public Sector / |
| title_sort |
marketing management and communications in the public sector / |
| series |
Routledge Masters in Public Management |
| series2 |
Routledge Masters in Public Management |
| publisher |
Routledge, |
| publishDate |
2018 2017 |
| physical |
1 online resource (x, 264 pages) : illustrations |
| edition |
Second edition. |
| isbn |
1-317-22261-X 1-315-62230-0 1-138-65579-1 |
| callnumber-first |
J - Political Science |
| callnumber-subject |
JF - Public Administration |
| callnumber-label |
JF1525 |
| callnumber-sort |
JF 41525 P8 P377 42017 |
| illustrated |
Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
350 - Public administration & military science |
| dewey-ones |
350 - Public administration & military science |
| dewey-full |
350.8 |
| dewey-sort |
3350.8 |
| dewey-raw |
350.8 |
| dewey-search |
350.8 |
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(CKB)4100000000775030 (NjHacI)994100000000775030 (oapen)https://directory.doabooks.org/handle/20.500.12854/63677 (EXLCZ)994100000000775030 |
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Marketing Management and Communications in the Public Sector / |
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