How safe is eating chicken? : : a study on the impact of trust and food risk communication on consumer behaviour in the European Union / / edited by Donato Romano and Gianluca Stefani.

• TeilnehmendeR: Romano, Donato,; Stefani, Gianluca,
• Place / Publishing House: Firenze : : Firenze University Press,, 2006
• Year of Publication: 2006
• Language: English
• Physical Description: 1 online resource (154 pages) :; illustrations; digital, PDF file(s).

Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an European project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole

Table of Contents

1. Why a project on food risk communication and consumers' trust in the food chain? / D. Romano -- 2. Food choice in the context of a food hazard: insights from psychological experiments / M. Graffeo, L. Savadori, N. Bonini, L. Lombardi, K. Tentori, R. Rumiati -- 3. Trust: from hope to actioN / B. De Marchi, S. Greco, L. Pellizzoni, B. Bock, J.-A. Wiersum -- 4. Trust across Europe: results from a cross-country survey / A.E. Lobb, W.B. Traill, M. Mazzocchi, D. McCrea -- 5. Role of trust and risk in consumer food choice: the sparta model / M. Mazzocchi, A.E. Lobb, W.B. Traill, A. Cavicchi -- 6. A simulation program for analysing social diffusion of trust after a food safety society / V. Saggau, C.-H. Hanf, P. Patelli -- 7. Trust lost and regained: a welfare analysis of food risk communication strategies / G. Stefani, D. Romano, P. Patelli, A. Cavicchi -- 8. The trust project: summary of main findings / D. Romano, G. Stefani -- Author index.