How safe is eating chicken? : : a study on the impact of trust and food risk communication on consumer behaviour in the European Union / / edited by Donato Romano and Gianluca Stefani.

• TeilnehmendeR: Romano, Donato,; Stefani, Gianluca,
• Place / Publishing House: Firenze : : Firenze University Press,, 2006
• Year of Publication: 2006
• Language: English
• Physical Description: 1 online resource (154 pages) :; illustrations; digital, PDF file(s).

Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an European project aimed at analys...