Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 /

Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / / Paul Christiansen.

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Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...

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Bibliographic Details
VerfasserIn:
Christiansen, Paul Victor,
Place / Publishing House:Amsterdam : : Amsterdam University Press, , [2017]
©2017
Year of Publication:2017
Language:English
Physical Description:1 online resource (276 pages) :; illustrations
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Table of Contents:
  • Frontmatter
  • Table Of Contents
  • Acknowledgments
  • Introduction
  • 1. The Age Of Innocence: 1952
  • 2. Still Liking Ike: 1956
  • 3. The New Frontier: 1960
  • 4. Daisies For Peace: 1964
  • 5. This Time Vote Like Your Whole World Depended On It: 1968
  • 6. Nixon Now! 1972
  • 7. A Leader, For A Change: 1976
  • 8. The Ayatollah Casts A Vote: 1980
  • 9. Morning In America: 1984
  • 10. Horton Hears A "Who?": 1988
  • 11. It'S The Economy, Stupid! 1992
  • 12. At Millennium'S End: 1996
  • 13. Bush V. Gore: 2000
  • 14. Mourning In America: 2004
  • 15. Whatever It Takes: 2004, Continued
  • 16. Yes, We Can: 2008
  • 17. The 47% Solution: 2012
  • 18. #Demexit: 2016
  • Conclusion
  • Appendix 1. Interview With Jim Cole
  • Appendix 2. Interview With Matthew Nicholl
  • Glossary Of Selected Musical Terms
  • Bibliography
  • Index

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