Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / / Paul Christiansen.
Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...
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| Place / Publishing House: | Amsterdam : : Amsterdam University Press, , [2017] ©2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Physical Description: | 1 online resource (276 pages) :; illustrations |
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