Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / / Paul Christiansen.

• VerfasserIn: Christiansen, Paul Victor,
• Place / Publishing House: Amsterdam : : Amsterdam University Press, , [2017]; ©2017
• Year of Publication: 2017
• Language: English
• Physical Description: 1 online resource (276 pages) :; illustrations
• Other title: Frontmatter --; Table Of Contents --; Acknowledgments --; Introduction --; 1. The Age Of Innocence: 1952 --; 2. Still Liking Ike: 1956 --; 3. The New Frontier: 1960 --; 4. Daisies For Peace: 1964 --; 5. This Time Vote Like Your Whole World Depended On It: 1968 --; 6. Nixon Now! 1972 --; 7. A Leader, For A Change: 1976 --; 8. The Ayatollah Casts A Vote: 1980 --; 9. Morning In America: 1984 --; 10. Horton Hears A "Who?": 1988 --; 11. It'S The Economy, Stupid! 1992 --; 12. At Millennium'S End: 1996 --; 13. Bush V. Gore: 2000 --; 14. Mourning In America: 2004 --; 15. Whatever It Takes: 2004, Continued --; 16. Yes, We Can: 2008 --; 17. The 47% Solution: 2012 --; 18. #Demexit: 2016 --; Conclusion --; Appendix 1. Interview With Jim Cole --; Appendix 2. Interview With Matthew Nicholl --; Glossary Of Selected Musical Terms --; Bibliography --; Index
• ISBN: 9048531675
• Hierarchical level: Monograph
• Statement of Responsibility: Paul Christiansen.

Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration.