Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / / Paul Christiansen.
Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...
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Place / Publishing House: | Amsterdam : : Amsterdam University Press, , [2017] ©2017 |
Year of Publication: | 2017 |
Language: | English |
Physical Description: | 1 online resource (276 pages) :; illustrations |
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(CKB)4100000007188752 (MiAaPQ)EBC5609553 (OCoLC)1077769989 (MdBmJHUP)muse76728 (WaSeSS)IndRDA00125136 (DE-B1597)517328 (OCoLC)1078997313 (DE-B1597)9789048531677 (ScCtBLL)f2dcd288-a312-4d9a-8983-4342614f676c (oapen)https://directory.doabooks.org/handle/20.500.12854/37721 (EXLCZ)994100000007188752 |
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Christiansen, Paul Victor, author. Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / Paul Christiansen. Amsterdam Amsterdam University Press 2017 Amsterdam : Amsterdam University Press, [2017] ©2017 1 online resource (276 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier This eBook is made available Open Access. Unless otherwise specified in the content, the work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) license: https://creativecommons.org/licenses/by-nc-nd/3.0 https://www.degruyter.com/dg/page/open-access-policy Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration. In English. Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index Description based on print version record. Knowledge Unlatched Unrestricted online access Music in advertising United States 21st century. Music in advertising United States 20th century. Music Political aspects United States History 21st century. Music Political aspects United States History 20th century. Electronic books. Music, political ads, US presidential campaigns. United States. fast (OCoLC)fst01204155 USA gnd 1900-2099 fast 94-6298-188-4 |
language |
English |
format |
eBook |
author |
Christiansen, Paul Victor, |
spellingShingle |
Christiansen, Paul Victor, Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index |
author_facet |
Christiansen, Paul Victor, |
author_variant |
p v c pv pvc |
author_role |
VerfasserIn |
author_sort |
Christiansen, Paul Victor, |
title |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / |
title_sub |
How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / |
title_full |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / Paul Christiansen. |
title_fullStr |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / Paul Christiansen. |
title_full_unstemmed |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / Paul Christiansen. |
title_auth |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / |
title_alt |
Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index |
title_new |
Orchestrating Public Opinion |
title_sort |
orchestrating public opinion how music persuades in television political ads for us presidential campaigns, 1952–2016 / |
publisher |
Amsterdam University Press Amsterdam University Press, |
publishDate |
2017 |
physical |
1 online resource (276 pages) : illustrations |
contents |
Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index |
isbn |
90-485-3167-5 94-6298-188-4 |
callnumber-first |
M - Music |
callnumber-subject |
ML - Literature on Music |
callnumber-label |
ML3917 |
callnumber-sort |
ML 43917 U6 C475 42018 |
genre |
Electronic books. |
geographic |
United States. fast (OCoLC)fst01204155 USA gnd |
era |
1900-2099 fast |
genre_facet |
Electronic books. |
geographic_facet |
United States United States. USA |
era_facet |
1900-2099 21st century. 20th century. |
illustrated |
Not Illustrated |
dewey-hundreds |
700 - Arts & recreation |
dewey-tens |
780 - Music |
dewey-ones |
782 - Vocal music |
dewey-full |
782.420973 |
dewey-sort |
3782.420973 |
dewey-raw |
782.420973 |
dewey-search |
782.420973 |
oclc_num |
1077769989 1078997313 |
work_keys_str_mv |
AT christiansenpaulvictor orchestratingpublicopinionhowmusicpersuadesintelevisionpoliticaladsforuspresidentialcampaigns19522016 |
status_str |
c |
ids_txt_mv |
(CKB)4100000007188752 (MiAaPQ)EBC5609553 (OCoLC)1077769989 (MdBmJHUP)muse76728 (WaSeSS)IndRDA00125136 (DE-B1597)517328 (OCoLC)1078997313 (DE-B1597)9789048531677 (ScCtBLL)f2dcd288-a312-4d9a-8983-4342614f676c (oapen)https://directory.doabooks.org/handle/20.500.12854/37721 (EXLCZ)994100000007188752 |
carrierType_str_mv |
cr |
is_hierarchy_title |
Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016 / |
_version_ |
1796651970762637312 |
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