Situative Marketingstrategien : : Grundsatzstrategien für "Dogs" /

Situative Marketingstrategien : : Grundsatzstrategien für "Dogs" / / Torsten Tomczak.

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To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...

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Bibliographic Details
VerfasserIn:
Tomczak, Torsten,
TeilnehmendeR:
Haedrich, Günther.
Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2019]
©1989
Year of Publication:1989
2019
Edition:Reprint 2019
Language:German
Series:Marketing Management (Walter de Gruyter & Co.) ; 12.
Physical Description:1 online resource (xiii, 320 pages) :; illustrations.
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id 993543448204498
ctrlnum (CKB)4100000009445132
(MiAaPQ)EBC5917221
(DE-B1597)54649
(OCoLC)1125185020
(DE-B1597)9783110862843
(oapen)https://directory.doabooks.org/handle/20.500.12854/59443
(EXLCZ)994100000009445132
collection bib_alma
record_format marc
spelling Tomczak, Torsten, author.
Situative Marketingstrategien : Grundsatzstrategien für "Dogs" / Torsten Tomczak.
Reprint 2019
De Gruyter 1989
Berlin ; Boston : De Gruyter, [2019]
©1989
1 online resource (xiii, 320 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Marketing-Management ; 12
Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019)
This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: https://creativecommons.org/licenses/by-nc-nd/4.0 https://www.degruyter.com/dg/page/open-access-policy
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
In German.
Frontmatter -- Geleitwort -- Vorwort -- Inhaltsverzeichnis -- I. Grundlegung -- II. Strategische Marktplanung -- III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- IV. Empirische Untersuchung -- V. Diskussion -- Literaturverzeichnis -- Anhang -- Backmatter
Marketing Management.
3-11-012237-5
Haedrich, Günther.
Marketing Management (Walter de Gruyter & Co.) ; 12.
language German
format eBook
author Tomczak, Torsten,
spellingShingle Tomczak, Torsten,
Situative Marketingstrategien : Grundsatzstrategien für "Dogs" /
Marketing-Management ;
Frontmatter --
Geleitwort --
Vorwort --
Inhaltsverzeichnis --
I. Grundlegung --
II. Strategische Marktplanung --
III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" --
IV. Empirische Untersuchung --
V. Diskussion --
Literaturverzeichnis --
Anhang --
Backmatter
author_facet Tomczak, Torsten,
Haedrich, Günther.
author_variant t t tt
author_role VerfasserIn
author2 Haedrich, Günther.
author2_variant g h gh
author2_role TeilnehmendeR
author_sort Tomczak, Torsten,
title Situative Marketingstrategien : Grundsatzstrategien für "Dogs" /
title_sub Grundsatzstrategien für "Dogs" /
title_full Situative Marketingstrategien : Grundsatzstrategien für "Dogs" / Torsten Tomczak.
title_fullStr Situative Marketingstrategien : Grundsatzstrategien für "Dogs" / Torsten Tomczak.
title_full_unstemmed Situative Marketingstrategien : Grundsatzstrategien für "Dogs" / Torsten Tomczak.
title_auth Situative Marketingstrategien : Grundsatzstrategien für "Dogs" /
title_alt Frontmatter --
Geleitwort --
Vorwort --
Inhaltsverzeichnis --
I. Grundlegung --
II. Strategische Marktplanung --
III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" --
IV. Empirische Untersuchung --
V. Diskussion --
Literaturverzeichnis --
Anhang --
Backmatter
title_new Situative Marketingstrategien :
title_sort situative marketingstrategien : grundsatzstrategien für "dogs" /
series Marketing-Management ;
series2 Marketing-Management ;
publisher De Gruyter
De Gruyter,
publishDate 1989
2019
physical 1 online resource (xiii, 320 pages) : illustrations.
edition Reprint 2019
contents Frontmatter --
Geleitwort --
Vorwort --
Inhaltsverzeichnis --
I. Grundlegung --
II. Strategische Marktplanung --
III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" --
IV. Empirische Untersuchung --
V. Diskussion --
Literaturverzeichnis --
Anhang --
Backmatter
isbn 3-11-086284-0
3-11-012237-5
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 T663 41989
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 1125185020
work_keys_str_mv AT tomczaktorsten situativemarketingstrategiengrundsatzstrategienfurdogs
AT haedrichgunther situativemarketingstrategiengrundsatzstrategienfurdogs
status_str n
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(EXLCZ)994100000009445132
carrierType_str_mv cr
hierarchy_sequence 12.
is_hierarchy_title Situative Marketingstrategien : Grundsatzstrategien für "Dogs" /
author2_original_writing_str_mv noLinkedField
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