Situative Marketingstrategien : : Grundsatzstrategien für "Dogs" / / Torsten Tomczak.
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...
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| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2019] ©1989 |
| Year of Publication: | 1989 2019 |
| Edition: | Reprint 2019 |
| Language: | German |
| Series: | Marketing Management (Walter de Gruyter & Co.) ;
12. |
| Physical Description: | 1 online resource (xiii, 320 pages) :; illustrations. |
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| 050 | 4 | |a HF5415.13 |b .T663 1989 | |
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| 082 | 0 | |a 658.8 |2 23 | |
| 100 | 1 | |a Tomczak, Torsten, |e author. | |
| 245 | 1 | 0 | |a Situative Marketingstrategien : |b Grundsatzstrategien für "Dogs" / |c Torsten Tomczak. |
| 250 | |a Reprint 2019 | ||
| 260 | |b De Gruyter |c 1989 | ||
| 264 | 1 | |a Berlin ; |a Boston : |b De Gruyter, |c [2019] | |
| 264 | 4 | |c ©1989 | |
| 300 | |a 1 online resource (xiii, 320 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing-Management ; |v 12 | |
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) | |
| 540 | |a This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: |u https://creativecommons.org/licenses/by-nc-nd/4.0 |u https://www.degruyter.com/dg/page/open-access-policy | ||
| 520 | |a To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. | ||
| 546 | |a In German. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Geleitwort -- |t Vorwort -- |t Inhaltsverzeichnis -- |t I. Grundlegung -- |t II. Strategische Marktplanung -- |t III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- |t IV. Empirische Untersuchung -- |t V. Diskussion -- |t Literaturverzeichnis -- |t Anhang -- |t Backmatter |
| 650 | 0 | |a Marketing |x Management. | |
| 776 | |z 3-11-012237-5 | ||
| 700 | 1 | |a Haedrich, Günther. | |
| 830 | 0 | |a Marketing Management (Walter de Gruyter & Co.) ; |v 12. | |
| 906 | |a BOOK | ||
| ADM | |b 2023-07-07 00:36:26 Europe/Vienna |f system |c marc21 |a 2019-10-05 21:57:37 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5337346850004498&Force_direct=true |Z 5337346850004498 |b Available |8 5337346850004498 | ||