Managing Authentic Relationships : : Facing New Challenges in a Changing Context / / ed. by Jean Paul Wijers.

• Superior document: Title is part of eBook package: De Gruyter Amsterdam University Press Complete eBook-Package 2019
• MitwirkendeR: Bakker, Monica,; Collignon, Robert,; Dragt, Marike,; Erkens, Franck,; Foqué, René,; Haan, Boukje de,; Mosterd, Paul,; Smit, Gerty,; Spies, Paul,; Verbelen, Tom,; Wijers, Jean Paul,
• HerausgeberIn: Wijers, Jean Paul,
• Place / Publishing House: Amsterdam : : Amsterdam University Press, , [2019]; ©2019
• Year of Publication: 2019
• Language: English
• Physical Description: 1 online resource (256 p.)

In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: Expanding the organization's strategy to a Relationship Management Strategy; Efficiently managing relationships and correctly mapping stakeholders; Embedding clear responsibility for relationship management throughout the organization; Measuring results and calculating the Return-on-Relationship; Developing strong networking skills and networkers who are able to act as eyes and ears for the organization; Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop successful relationship management without authentic relationships based on trust and reciprocity.

Table of Contents

Frontmatter -- Content -- Foreword -- Preface -- Introduction -- Authentic Relationships -- How do you want to be seen? -- 1. The Importance of Networks and Relationships -- 2. The Importance of Protocol in Networks -- The future of protocol; how new rituals might modernize protocol in our highly individualized age -- Protocol is an executor of Strategic Relationship Management -- 3. Developing a Networking Vision -- Managing Relationships -- Upward mobility -- 4. Relationship Management Strategy -- 5. Relationship Echelons and Stakeholder Management -- 6. Developing a Relationship Management Plan -- Public sector Strategic Relationship Management - The Municipality of Antwerp's story of facilitating benefits for the community -- 7. Relationship Management Capabilities -- 8. Assessing the Return-on-Relationship (RoR) -- 9. Relationship Performance Management -- Making relationship marketing more valuable -- 10. The Responsibility for Strategic Relationship Management -- 11. Implementing a Relationship Management Strategy; Implementing Change -- How a refugee organization professionalized its relationship management -- Successful Encounters -- LinkedIn or Facebook? -- 12. Supporting the Networkers; Creating the Networking Tool Kit -- 13. Networking Events or Meetings -- The authors -- The Institute of Strategic Relationship Management -- Enroll in the postgraduate program Strategic Relationship Management of the Institute of Strategic Relationship Management -- Glossary -- Index -- Thank you -- Colophon