Managing Authentic Relationships : : Facing New Challenges in a Changing Context / / ed. by Jean Paul Wijers.

In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the enti...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Amsterdam University Press Complete eBook-Package 2019
MitwirkendeR:
HerausgeberIn:
Place / Publishing House:Amsterdam : : Amsterdam University Press, , [2019]
©2019
Year of Publication:2019
Language:English
Online Access:
Physical Description:1 online resource (256 p.)
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Description
Other title:Frontmatter --
Content --
Foreword --
Preface --
Introduction --
Authentic Relationships --
How do you want to be seen? --
1. The Importance of Networks and Relationships --
2. The Importance of Protocol in Networks --
The future of protocol; how new rituals might modernize protocol in our highly individualized age --
Protocol is an executor of Strategic Relationship Management --
3. Developing a Networking Vision --
Managing Relationships --
Upward mobility --
4. Relationship Management Strategy --
5. Relationship Echelons and Stakeholder Management --
6. Developing a Relationship Management Plan --
Public sector Strategic Relationship Management - The Municipality of Antwerp's story of facilitating benefits for the community --
7. Relationship Management Capabilities --
8. Assessing the Return-on-Relationship (RoR) --
9. Relationship Performance Management --
Making relationship marketing more valuable --
10. The Responsibility for Strategic Relationship Management --
11. Implementing a Relationship Management Strategy; Implementing Change --
How a refugee organization professionalized its relationship management --
Successful Encounters --
LinkedIn or Facebook? --
12. Supporting the Networkers; Creating the Networking Tool Kit --
13. Networking Events or Meetings --
The authors --
The Institute of Strategic Relationship Management --
Enroll in the postgraduate program Strategic Relationship Management of the Institute of Strategic Relationship Management --
Glossary --
Index --
Thank you --
Colophon
Summary:In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: Expanding the organization's strategy to a Relationship Management Strategy; Efficiently managing relationships and correctly mapping stakeholders; Embedding clear responsibility for relationship management throughout the organization; Measuring results and calculating the Return-on-Relationship; Developing strong networking skills and networkers who are able to act as eyes and ears for the organization; Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop successful relationship management without authentic relationships based on trust and reciprocity.
Format:Mode of access: Internet via World Wide Web.
ISBN:9789048540884
9783110661521
9783110610765
9783110664232
9783110606065
9783110610130
DOI:10.1515/9789048540884?locatt=mode:legacy
Access:restricted access
Hierarchical level:Monograph
Statement of Responsibility: ed. by Jean Paul Wijers.