The Power of Persuasion : : Becoming a Merchant in the 18th Century / / Lucas Haasis.
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd busin...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus PP Package 2022 Part 2 |
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| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2022] ©2022 |
| Year of Publication: | 2022 |
| Language: | English |
| Series: | Praktiken der Subjektivierung ;
23 |
| Online Access: | |
| Physical Description: | 1 online resource (660 p.) |
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Table of Contents:
- Frontmatter
- Editorial
- Contents
- Acknowledgements
- 1 Introduction
- 2 Making of a Merchant
- An Early Modern Mercantile Establishment Phase in Five Case Studies
- 3 Shipping Business
- 4 Commission Trade
- 5 High-Risk Trade
- 6 Finding a Business Partner and a Merchant Clerk to Open up a Merchant House
- 7 Marriage Preparations
- 8 Conclusion
- References