The Power of Persuasion : : Becoming a Merchant in the 18th Century / / Lucas Haasis.

• Superior document: Title is part of eBook package: De Gruyter DG Plus PP Package 2022 Part 2
• Funder: Deutsche Forschungsgemeinschaft (DFG)
• VerfasserIn: Haasis, Lucas,
• Author: Deutsche Forschungsgemeinschaft (DFG)
• Place / Publishing House: Bielefeld : : transcript Verlag, , [2022]; ©2022
• Year of Publication: 2022
• Language: English
• Series: Praktiken der Subjektivierung ; 23
• Physical Description: 1 online resource (660 p.)
• Other title: Frontmatter --; Editorial --; Contents --; Acknowledgements --; 1 Introduction --; 2 Making of a Merchant --; An Early Modern Mercantile Establishment Phase in Five Case Studies --; 3 Shipping Business --; 4 Commission Trade --; 5 High-Risk Trade --; 6 Finding a Business Partner and a Merchant Clerk to Open up a Merchant House --; 7 Marriage Preparations --; 8 Conclusion --; References
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783839456521; 9783110767001; 9783110993899; 9783110994810; 9783110992960; 9783110992939; 9783111025094; 9783110768510
• DOI: 10.1515/9783839456521?locatt=mode:legacy
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Lucas Haasis.

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.Based on this unique discovery, Lucas Haasis examines in this microhistorical study the crucial steps and activities of a mercantile establishment phase, the typical letter practices of early modern merchants, and the practical principles of persuasion leading to success in the 18th century.