The Power of Persuasion : : Becoming a Merchant in the 18th Century / / Lucas Haasis.
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd busin...
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Superior document: | Title is part of eBook package: De Gruyter DG Plus PP Package 2022 Part 2 |
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Place / Publishing House: | Bielefeld : : transcript Verlag, , [2022] ©2022 |
Year of Publication: | 2022 |
Language: | English |
Series: | Praktiken der Subjektivierung ;
23 |
Online Access: | |
Physical Description: | 1 online resource (660 p.) |
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100 | 1 | |a Haasis, Lucas, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
245 | 1 | 4 | |a The Power of Persuasion : |b Becoming a Merchant in the 18th Century / |c Lucas Haasis. |
264 | 1 | |a Bielefeld : |b transcript Verlag, |c [2022] | |
264 | 4 | |c ©2022 | |
300 | |a 1 online resource (660 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
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490 | 0 | |a Praktiken der Subjektivierung ; |v 23 | |
505 | 0 | 0 | |t Frontmatter -- |t Editorial -- |t Contents -- |t Acknowledgements -- |t 1 Introduction -- |t 2 Making of a Merchant -- |t An Early Modern Mercantile Establishment Phase in Five Case Studies -- |t 3 Shipping Business -- |t 4 Commission Trade -- |t 5 High-Risk Trade -- |t 6 Finding a Business Partner and a Merchant Clerk to Open up a Merchant House -- |t 7 Marriage Preparations -- |t 8 Conclusion -- |t References |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
520 | |a Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.Based on this unique discovery, Lucas Haasis examines in this microhistorical study the crucial steps and activities of a mercantile establishment phase, the typical letter practices of early modern merchants, and the practical principles of persuasion leading to success in the 18th century. | ||
536 | |a funded by Deutsche Forschungsgemeinschaft (DFG) | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In English. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) | |
650 | 0 | |a Merchants |z Europe |x History |y 18th century. | |
650 | 4 | |a 18th Century. | |
650 | 4 | |a Cultural History. | |
650 | 4 | |a Early Modern History. | |
650 | 4 | |a Economy. | |
650 | 4 | |a European History. | |
650 | 4 | |a Global History. | |
650 | 4 | |a Globalization. | |
650 | 4 | |a Hamburg. | |
650 | 4 | |a History. | |
650 | 4 | |a Letter-Writing Practices. | |
650 | 4 | |a Microhistory. | |
650 | 4 | |a Praxeology. | |
650 | 7 | |a HISTORY / Europe / General. |2 bisacsh | |
653 | |a 18th Century. | ||
653 | |a Cultural History. | ||
653 | |a Early Modern History. | ||
653 | |a Economy. | ||
653 | |a European History. | ||
653 | |a Global History. | ||
653 | |a Globalization. | ||
653 | |a Hamburg. | ||
653 | |a History. | ||
653 | |a Letter-Writing Practices. | ||
653 | |a Microhistory. | ||
653 | |a Praxeology. | ||
710 | 2 | |a Deutsche Forschungsgemeinschaft (DFG) |e funder. |4 fnd |4 http://id.loc.gov/vocabulary/relators/fnd | |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DG Plus PP Package 2022 Part 2 |z 9783110767001 |
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773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript Complete eBook Package 2022 |z 9783111025094 |o ZDB-23-TGP |
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