Internationales Marketing / / Thomas R. Hummel.
Innovatives Lehrbuch zum internationalen Marketing mit erheblicher Praxisorientierung.
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : Oldenbourg Wissenschaftsverlag, , [2018] ©1994 |
| Year of Publication: | 2018 |
| Edition: | Reprint 2018 |
| Language: | German |
| Online Access: | |
| Physical Description: | 1 online resource (VI, 214 p.) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 03035nam a22006255i 4500 | ||
|---|---|---|---|
| 001 | 9783486786002 | ||
| 003 | DE-B1597 | ||
| 005 | 20211129102213.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr || |||||||| | ||
| 008 | 211129t20181994gw fo d z ger d | ||
| 020 | |a 9783486786002 | ||
| 024 | 7 | |a 10.1515/9783486786002 |2 doi | |
| 035 | |a (DE-B1597)234868 | ||
| 035 | |a (OCoLC)1076414576 | ||
| 040 | |a DE-B1597 |b eng |c DE-B1597 |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 072 | 7 | |a BUS025000 |2 bisacsh | |
| 100 | 1 | |a Hummel, Thomas R., |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Internationales Marketing / |c Thomas R. Hummel. |
| 250 | |a Reprint 2018 | ||
| 264 | 1 | |a Berlin ; |a Boston : |b Oldenbourg Wissenschaftsverlag, |c [2018] | |
| 264 | 4 | |c ©1994 | |
| 300 | |a 1 online resource (VI, 214 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Inhaltsverzeichnis -- |t 1. Vom Marketingkonzept Zur Internationalen Unternehmung -- |t 2. Personalplanung Und - Entwicklung Im Internationalen Marketing -- |t 3. Der Gemeinsame EG-Markt Im Jahre 1993 - Chancen Und Risiken In Der „Triade" -- |t 4. Hauptentscheidungen Im Internationalen Marketing -- |t 5. Informationsgewinnung Im Internationalen Marketing -- |t 6. Besonderheiten Des Instrumentariums Im Internationalen Marketing -- |t 7. Organisation Und Controlling Bei Auslandsaktivitäten -- |t 8. Spezielle Aspekte Des Internationalen Marketings -- |t 9. Zusammenfassung -- |t 10. Literatur -- |t 11. Anhang -- |t Stichwortverzeichnis -- |t Backmatter |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a Innovatives Lehrbuch zum internationalen Marketing mit erheblicher Praxisorientierung. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) | |
| 650 | 4 | |a Internationales Marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Entrepreneurship. |2 bisacsh | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DGBA Business and Economics 1990 - 1999 |z 9783110635669 |o ZDB-23-GBE |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DGBA Social Sciences 1990 - 1999 |z 9783110637939 |o ZDB-23-GSS |
| 776 | 0 | |c print |z 9783486228724 | |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9783486786002 |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783486786002 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783486786002/original |
| 912 | |a EBA_BACKALL | ||
| 912 | |a EBA_CL_LAEC | ||
| 912 | |a EBA_DGALL | ||
| 912 | |a EBA_EBKALL | ||
| 912 | |a EBA_SSHALL | ||
| 912 | |a EBA_STMALL | ||
| 912 | |a GBV-deGruyter-alles | ||
| 912 | |a PDA11SSHE | ||
| 912 | |a PDA12STME | ||
| 912 | |a PDA5EBK | ||
| 912 | |a ZDB-23-GBE |c 1990 |d 1999 | ||
| 912 | |a ZDB-23-GSS |c 1990 |d 1999 | ||