Werbung / / Bernhard Sowinski.
Advertising texts are utility texts confronting us in large numbers day in, day out. The present volume looks at the forms they take, their nature and the way(s) they operate. Proceeding from a discussion of the functions of advertising in political and economic life, the author discusses numerous e...
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| Superior document: | Title is part of eBook package: De Gruyter DGBA Library Information Science 1990 - 1999 |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2013] ©1998 |
| Year of Publication: | 2013 |
| Edition: | Reprint 2012 |
| Language: | German |
| Series: | Grundlagen der Medienkommunikation ,
4 |
| Online Access: | |
| Physical Description: | 1 online resource (101 p.) |
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