Marketing and Semiotics : : New Directions in the Study of Signs for Sale / / ed. by Jean Umiker-Sebeok.

• Superior document: Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics - <1990
• MitwirkendeR: Assael, Henry,; Belk, Russell W.,; Bouissac, Paul,; Broms, Henri,; Camargo, Eduardo G.,; Camden, Carl,; Cinquin, Chantal,; Durand, Jacques,; Flick, Marian,; Gahmberg, Henrik,; Hirschman, Elizabeth C.,; Holbrook, Morris B.,; Holman, Rebecca H.,; Hoshino, Katsumi,; Kawama, Tetsuo,; Kehret-Ward, Trudy,; Kloepfer, Rolf,; Kotler, Philip,; Langholz-Leymore, Varda,; Levy, Sidney J.,; MacCannell, Dean,; Magariños de Morentin, Juan A.,; McCreary, Don R.,; Mick, David Glen,; Nöth, Winfried,; Passikoff, Robert,; Rey, Alain,; Rook, Dennis W.,; Sebeok, Thomas A.,; Sherry, John F.,; Solomon, Michael R.,; Verba, Stephen M.,
• HerausgeberIn: Umiker-Sebeok, Jean,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Mouton, , [2012]; ©1987
• Year of Publication: 2012
• Language: English
• Series: Approaches to Semiotics [AS] , 77
• Physical Description: 1 online resource (556 p.)

Table of Contents

• Frontmatter
• Contents
• Preface
• Marketing and Semiotics: Defining the Scope of Their Partnership
• Semiotics of Person and Nation Marketing
• Semiotician Ordinaire
• Messages in the Marketplace
• From Money to Dream: A Return Ticket
• A Semiotic Approach to Product Conceptualization and Design
• Semiotic Marketing and Product Conceptualization
• A Semiotic Approach to the Design Process
• Consumer Esthetics
• The Study of Signs in Consumer Esthetics: An Egocentric Review
• SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation
• Signs of Consumer Identity
• Identity and the Relevance of Market, Personal, and Community Objects
• Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S.
• Symbolic Consumption
• The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption
• Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions
• Modern Hex Signs and Symbols of Security
• Decoding Advertisements
• Toward a Semiotic of Advertising Story Grammars
• Advertising: The Frame Message
• Rhetorical Figures in the Advertising Image
• The Structure is the Message–The Case of Advertising
• Movies, Television, and Live Performance
• Movies as Myths: An Interpretation of Motion Picture Mythology
• The Semiotics of Possessions and Commercial Communication
• The Marketing of Performance
• Corporate Imagery and Communication
• Mythology in Organizations and Marketing
• Theater in Japanese-American Negotiations
• The Cultural Context of Advertising
• Advertising as a Cultural System
• The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man
• Homo Coca-Colens: From Marketing to Semiotics and Politics
• The Semiotic Diagnosis of Marketing Culture
• Advertising and Gender
• ‘Sex Sells’: Comment on Gender Images and Myth in Advertising
• Advertising Manipulates Women’s Lib
• Contributors
• Index of Subjects