Marketing and Semiotics : : New Directions in the Study of Signs for Sale / / ed. by Jean Umiker-Sebeok.
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Superior document: | Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics - <1990 |
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MitwirkendeR: | |
HerausgeberIn: | |
Place / Publishing House: | Berlin ;, Boston : : De Gruyter Mouton, , [2012] ©1987 |
Year of Publication: | 2012 |
Language: | English |
Series: | Approaches to Semiotics [AS] ,
77 |
Online Access: | |
Physical Description: | 1 online resource (556 p.) |
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Other title: | Frontmatter -- Contents -- Preface -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity -- Identity and the Relevance of Market, Personal, and Community Objects -- Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image -- The Structure is the Message–The Case of Advertising -- Movies, Television, and Live Performance -- Movies as Myths: An Interpretation of Motion Picture Mythology -- The Semiotics of Possessions and Commercial Communication -- The Marketing of Performance -- Corporate Imagery and Communication -- Mythology in Organizations and Marketing -- Theater in Japanese-American Negotiations -- The Cultural Context of Advertising -- Advertising as a Cultural System -- The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- Homo Coca-Colens: From Marketing to Semiotics and Politics -- The Semiotic Diagnosis of Marketing Culture -- Advertising and Gender -- ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- Advertising Manipulates Women’s Lib -- Contributors -- Index of Subjects |
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Format: | Mode of access: Internet via World Wide Web. |
ISBN: | 9783110853254 9783110636772 |
ISSN: | 0066-5576 ; |
DOI: | 10.1515/9783110853254 |
Access: | restricted access |
Hierarchical level: | Monograph |
Statement of Responsibility: | ed. by Jean Umiker-Sebeok. |