Marketing and Semiotics : : New Directions in the Study of Signs for Sale / / ed. by Jean Umiker-Sebeok.
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Superior document: | Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics - <1990 |
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter Mouton, , [2012] ©1987 |
Year of Publication: | 2012 |
Language: | English |
Series: | Approaches to Semiotics [AS] ,
77 |
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Physical Description: | 1 online resource (556 p.) |
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Marketing and Semiotics : New Directions in the Study of Signs for Sale / ed. by Jean Umiker-Sebeok. Berlin ; Boston : De Gruyter Mouton, [2012] ©1987 1 online resource (556 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Approaches to Semiotics [AS] , 0066-5576 ; 77 Frontmatter -- Contents -- Preface -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity -- Identity and the Relevance of Market, Personal, and Community Objects -- Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image -- The Structure is the Message–The Case of Advertising -- Movies, Television, and Live Performance -- Movies as Myths: An Interpretation of Motion Picture Mythology -- The Semiotics of Possessions and Commercial Communication -- The Marketing of Performance -- Corporate Imagery and Communication -- Mythology in Organizations and Marketing -- Theater in Japanese-American Negotiations -- The Cultural Context of Advertising -- Advertising as a Cultural System -- The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- Homo Coca-Colens: From Marketing to Semiotics and Politics -- The Semiotic Diagnosis of Marketing Culture -- Advertising and Gender -- ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- Advertising Manipulates Women’s Lib -- Contributors -- Index of Subjects restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) Marketing. Semiotics. Semiotik. LANGUAGE ARTS & DISCIPLINES / Linguistics / General. bisacsh Assael, Henry, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Belk, Russell W., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Bouissac, Paul, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Broms, Henri, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Camargo, Eduardo G., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Camden, Carl, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Cinquin, Chantal, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Durand, Jacques, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Flick, Marian, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gahmberg, Henrik, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Hirschman, Elizabeth C., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Holbrook, Morris B., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Holman, Rebecca H., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Hoshino, Katsumi, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Kawama, Tetsuo, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Kehret-Ward, Trudy, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Kloepfer, Rolf, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Kotler, Philip, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Langholz-Leymore, Varda, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Levy, Sidney J., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb MacCannell, Dean, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Magariños de Morentin, Juan A., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb McCreary, Don R., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mick, David Glen, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Nöth, Winfried, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Passikoff, Robert, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Rey, Alain, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Rook, Dennis W., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Sebeok, Thomas A., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Sherry, John F., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Solomon, Michael R., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Umiker-Sebeok, Jean, editor. edt http://id.loc.gov/vocabulary/relators/edt Verba, Stephen M., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics - <1990 9783110636772 ZDB-23-DLS print 9783110111484 https://doi.org/10.1515/9783110853254 https://www.degruyter.com/isbn/9783110853254 Cover https://www.degruyter.com/document/cover/isbn/9783110853254/original |
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Assael, Henry, Assael, Henry, Belk, Russell W., Belk, Russell W., Bouissac, Paul, Bouissac, Paul, Broms, Henri, Broms, Henri, Camargo, Eduardo G., Camargo, Eduardo G., Camden, Carl, Camden, Carl, Cinquin, Chantal, Cinquin, Chantal, Durand, Jacques, Durand, Jacques, Flick, Marian, Flick, Marian, Gahmberg, Henrik, Gahmberg, Henrik, Hirschman, Elizabeth C., Hirschman, Elizabeth C., Holbrook, Morris B., Holbrook, Morris B., Holman, Rebecca H., Holman, Rebecca H., Hoshino, Katsumi, Hoshino, Katsumi, Kawama, Tetsuo, Kawama, Tetsuo, Kehret-Ward, Trudy, Kehret-Ward, Trudy, Kloepfer, Rolf, Kloepfer, Rolf, Kotler, Philip, Kotler, Philip, Langholz-Leymore, Varda, Langholz-Leymore, Varda, Levy, Sidney J., Levy, Sidney J., MacCannell, Dean, MacCannell, Dean, Magariños de Morentin, Juan A., Magariños de Morentin, Juan A., McCreary, Don R., McCreary, Don R., Mick, David Glen, Mick, David Glen, Nöth, Winfried, Nöth, Winfried, Passikoff, Robert, Passikoff, Robert, Rey, Alain, Rey, Alain, Rook, Dennis W., Rook, Dennis W., Sebeok, Thomas A., Sebeok, Thomas A., Sherry, John F., Sherry, John F., Solomon, Michael R., Solomon, Michael R., Umiker-Sebeok, Jean, Umiker-Sebeok, Jean, Verba, Stephen M., Verba, Stephen M., |
author_facet |
Assael, Henry, Assael, Henry, Belk, Russell W., Belk, Russell W., Bouissac, Paul, Bouissac, Paul, Broms, Henri, Broms, Henri, Camargo, Eduardo G., Camargo, Eduardo G., Camden, Carl, Camden, Carl, Cinquin, Chantal, Cinquin, Chantal, Durand, Jacques, Durand, Jacques, Flick, Marian, Flick, Marian, Gahmberg, Henrik, Gahmberg, Henrik, Hirschman, Elizabeth C., Hirschman, Elizabeth C., Holbrook, Morris B., Holbrook, Morris B., Holman, Rebecca H., Holman, Rebecca H., Hoshino, Katsumi, Hoshino, Katsumi, Kawama, Tetsuo, Kawama, Tetsuo, Kehret-Ward, Trudy, Kehret-Ward, Trudy, Kloepfer, Rolf, Kloepfer, Rolf, Kotler, Philip, Kotler, Philip, Langholz-Leymore, Varda, Langholz-Leymore, Varda, Levy, Sidney J., Levy, Sidney J., MacCannell, Dean, MacCannell, Dean, Magariños de Morentin, Juan A., Magariños de Morentin, Juan A., McCreary, Don R., McCreary, Don R., Mick, David Glen, Mick, David Glen, Nöth, Winfried, Nöth, Winfried, Passikoff, Robert, Passikoff, Robert, Rey, Alain, Rey, Alain, Rook, Dennis W., Rook, Dennis W., Sebeok, Thomas A., Sebeok, Thomas A., Sherry, John F., Sherry, John F., Solomon, Michael R., Solomon, Michael R., Umiker-Sebeok, Jean, Umiker-Sebeok, Jean, Verba, Stephen M., Verba, Stephen M., |
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author_sort |
Assael, Henry, |
title |
Marketing and Semiotics : New Directions in the Study of Signs for Sale / |
spellingShingle |
Marketing and Semiotics : New Directions in the Study of Signs for Sale / Approaches to Semiotics [AS] , Frontmatter -- Contents -- Preface -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity -- Identity and the Relevance of Market, Personal, and Community Objects -- Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image -- The Structure is the Message–The Case of Advertising -- Movies, Television, and Live Performance -- Movies as Myths: An Interpretation of Motion Picture Mythology -- The Semiotics of Possessions and Commercial Communication -- The Marketing of Performance -- Corporate Imagery and Communication -- Mythology in Organizations and Marketing -- Theater in Japanese-American Negotiations -- The Cultural Context of Advertising -- Advertising as a Cultural System -- The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- Homo Coca-Colens: From Marketing to Semiotics and Politics -- The Semiotic Diagnosis of Marketing Culture -- Advertising and Gender -- ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- Advertising Manipulates Women’s Lib -- Contributors -- Index of Subjects |
title_sub |
New Directions in the Study of Signs for Sale / |
title_full |
Marketing and Semiotics : New Directions in the Study of Signs for Sale / ed. by Jean Umiker-Sebeok. |
title_fullStr |
Marketing and Semiotics : New Directions in the Study of Signs for Sale / ed. by Jean Umiker-Sebeok. |
title_full_unstemmed |
Marketing and Semiotics : New Directions in the Study of Signs for Sale / ed. by Jean Umiker-Sebeok. |
title_auth |
Marketing and Semiotics : New Directions in the Study of Signs for Sale / |
title_alt |
Frontmatter -- Contents -- Preface -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity -- Identity and the Relevance of Market, Personal, and Community Objects -- Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image -- The Structure is the Message–The Case of Advertising -- Movies, Television, and Live Performance -- Movies as Myths: An Interpretation of Motion Picture Mythology -- The Semiotics of Possessions and Commercial Communication -- The Marketing of Performance -- Corporate Imagery and Communication -- Mythology in Organizations and Marketing -- Theater in Japanese-American Negotiations -- The Cultural Context of Advertising -- Advertising as a Cultural System -- The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- Homo Coca-Colens: From Marketing to Semiotics and Politics -- The Semiotic Diagnosis of Marketing Culture -- Advertising and Gender -- ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- Advertising Manipulates Women’s Lib -- Contributors -- Index of Subjects |
title_new |
Marketing and Semiotics : |
title_sort |
marketing and semiotics : new directions in the study of signs for sale / |
series |
Approaches to Semiotics [AS] , |
series2 |
Approaches to Semiotics [AS] , |
publisher |
De Gruyter Mouton, |
publishDate |
2012 |
physical |
1 online resource (556 p.) Issued also in print. |
contents |
Frontmatter -- Contents -- Preface -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity -- Identity and the Relevance of Market, Personal, and Community Objects -- Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image -- The Structure is the Message–The Case of Advertising -- Movies, Television, and Live Performance -- Movies as Myths: An Interpretation of Motion Picture Mythology -- The Semiotics of Possessions and Commercial Communication -- The Marketing of Performance -- Corporate Imagery and Communication -- Mythology in Organizations and Marketing -- Theater in Japanese-American Negotiations -- The Cultural Context of Advertising -- Advertising as a Cultural System -- The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- Homo Coca-Colens: From Marketing to Semiotics and Politics -- The Semiotic Diagnosis of Marketing Culture -- Advertising and Gender -- ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- Advertising Manipulates Women’s Lib -- Contributors -- Index of Subjects |
isbn |
9783110853254 9783110636772 9783110111484 |
issn |
0066-5576 ; |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.122 M39 41987EB |
url |
https://doi.org/10.1515/9783110853254 https://www.degruyter.com/isbn/9783110853254 https://www.degruyter.com/document/cover/isbn/9783110853254/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
380 - Commerce, communications & transportation |
dewey-ones |
380 - Commerce, communications & transportation |
dewey-full |
380.1/014 |
dewey-sort |
3380.1 214 |
dewey-raw |
380.1/014 |
dewey-search |
380.1/014 |
doi_str_mv |
10.1515/9783110853254 |
oclc_num |
979586151 |
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Marketing and Semiotics : New Directions in the Study of Signs for Sale / |
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Conceptualization -- </subfield><subfield code="t">A Semiotic Approach to the Design Process -- </subfield><subfield code="t">Consumer Esthetics -- </subfield><subfield code="t">The Study of Signs in Consumer Esthetics: An Egocentric Review -- </subfield><subfield code="t">SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- </subfield><subfield code="t">Signs of Consumer Identity -- </subfield><subfield code="t">Identity and the Relevance of Market, Personal, and Community Objects -- </subfield><subfield code="t">Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- </subfield><subfield code="t">Symbolic Consumption -- </subfield><subfield code="t">The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- </subfield><subfield code="t">Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- </subfield><subfield code="t">Modern Hex Signs and Symbols of Security -- </subfield><subfield code="t">Decoding Advertisements -- </subfield><subfield code="t">Toward a Semiotic of Advertising Story Grammars -- </subfield><subfield code="t">Advertising: The Frame Message -- </subfield><subfield code="t">Rhetorical Figures in the Advertising Image -- </subfield><subfield code="t">The Structure is the Message–The Case of Advertising -- </subfield><subfield code="t">Movies, Television, and Live Performance -- </subfield><subfield code="t">Movies as Myths: An Interpretation of Motion Picture Mythology -- </subfield><subfield code="t">The Semiotics of Possessions and Commercial Communication -- </subfield><subfield code="t">The Marketing of Performance -- </subfield><subfield code="t">Corporate Imagery and Communication -- </subfield><subfield code="t">Mythology in Organizations and Marketing -- </subfield><subfield code="t">Theater in Japanese-American Negotiations -- </subfield><subfield code="t">The Cultural Context of Advertising -- </subfield><subfield code="t">Advertising as a Cultural System -- </subfield><subfield code="t">The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- </subfield><subfield code="t">Homo Coca-Colens: From Marketing to Semiotics and Politics -- </subfield><subfield code="t">The Semiotic Diagnosis of Marketing Culture -- </subfield><subfield code="t">Advertising and Gender -- </subfield><subfield code="t">‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- </subfield><subfield code="t">Advertising Manipulates Women’s Lib -- </subfield><subfield code="t">Contributors -- </subfield><subfield code="t">Index of Subjects</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="530" ind1=" " ind2=" "><subfield code="a">Issued also in print.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Semiotics.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Semiotik.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Linguistics / General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Assael, Henry, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Belk, Russell W., </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bouissac, Paul, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Broms, Henri, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Camargo, Eduardo G., </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Camden, Carl, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield 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