Marketing and Semiotics : : New Directions in the Study of Signs for Sale / / ed. by Jean Umiker-Sebeok.
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Superior document: | Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics - <1990 |
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HerausgeberIn: | |
Place / Publishing House: | Berlin ;, Boston : : De Gruyter Mouton, , [2012] ©1987 |
Year of Publication: | 2012 |
Language: | English |
Series: | Approaches to Semiotics [AS] ,
77 |
Online Access: | |
Physical Description: | 1 online resource (556 p.) |
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LEADER | 07742nam a22011055i 4500 | ||
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001 | 9783110853254 | ||
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024 | 7 | |a 10.1515/9783110853254 |2 doi | |
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035 | |a (OCoLC)979586151 | ||
040 | |a DE-B1597 |b eng |c DE-B1597 |e rda | ||
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245 | 0 | 0 | |a Marketing and Semiotics : |b New Directions in the Study of Signs for Sale / |c ed. by Jean Umiker-Sebeok. |
264 | 1 | |a Berlin ; |a Boston : |b De Gruyter Mouton, |c [2012] | |
264 | 4 | |c ©1987 | |
300 | |a 1 online resource (556 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a text file |b PDF |2 rda | ||
490 | 0 | |a Approaches to Semiotics [AS] , |x 0066-5576 ; |v 77 | |
505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Preface -- |t Marketing and Semiotics: Defining the Scope of Their Partnership -- |t Semiotics of Person and Nation Marketing -- |t Semiotician Ordinaire -- |t Messages in the Marketplace -- |t From Money to Dream: A Return Ticket -- |t A Semiotic Approach to Product Conceptualization and Design -- |t Semiotic Marketing and Product Conceptualization -- |t A Semiotic Approach to the Design Process -- |t Consumer Esthetics -- |t The Study of Signs in Consumer Esthetics: An Egocentric Review -- |t SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- |t Signs of Consumer Identity -- |t Identity and the Relevance of Market, Personal, and Community Objects -- |t Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- |t Symbolic Consumption -- |t The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- |t Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- |t Modern Hex Signs and Symbols of Security -- |t Decoding Advertisements -- |t Toward a Semiotic of Advertising Story Grammars -- |t Advertising: The Frame Message -- |t Rhetorical Figures in the Advertising Image -- |t The Structure is the Message–The Case of Advertising -- |t Movies, Television, and Live Performance -- |t Movies as Myths: An Interpretation of Motion Picture Mythology -- |t The Semiotics of Possessions and Commercial Communication -- |t The Marketing of Performance -- |t Corporate Imagery and Communication -- |t Mythology in Organizations and Marketing -- |t Theater in Japanese-American Negotiations -- |t The Cultural Context of Advertising -- |t Advertising as a Cultural System -- |t The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- |t Homo Coca-Colens: From Marketing to Semiotics and Politics -- |t The Semiotic Diagnosis of Marketing Culture -- |t Advertising and Gender -- |t ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- |t Advertising Manipulates Women’s Lib -- |t Contributors -- |t Index of Subjects |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
530 | |a Issued also in print. | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In English. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) | |
650 | 0 | |a Marketing. | |
650 | 0 | |a Semiotics. | |
650 | 4 | |a Marketing. | |
650 | 4 | |a Semiotik. | |
650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Linguistics / General. |2 bisacsh | |
700 | 1 | |a Assael, Henry, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Belk, Russell W., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Bouissac, Paul, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Broms, Henri, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Camargo, Eduardo G., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Camden, Carl, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Cinquin, Chantal, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Durand, Jacques, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Flick, Marian, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Gahmberg, Henrik, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Hirschman, Elizabeth C., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Holbrook, Morris B., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Holman, Rebecca H., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Hoshino, Katsumi, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Kawama, Tetsuo, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Kehret-Ward, Trudy, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Kloepfer, Rolf, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Kotler, Philip, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Langholz-Leymore, Varda, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Levy, Sidney J., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a MacCannell, Dean, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Magariños de Morentin, Juan A., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a McCreary, Don R., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Mick, David Glen, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Nöth, Winfried, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Passikoff, Robert, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Rey, Alain, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Rook, Dennis W., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Sebeok, Thomas A., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Sherry, John F., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Solomon, Michael R., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Umiker-Sebeok, Jean, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
700 | 1 | |a Verba, Stephen M., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DGBA Linguistics and Semiotics - <1990 |z 9783110636772 |o ZDB-23-DLS |
776 | 0 | |c print |z 9783110111484 | |
856 | 4 | 0 | |u https://doi.org/10.1515/9783110853254 |
856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783110853254 |
856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783110853254/original |
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