Betriebliche Marktforschung : : Mehrwert für Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz.
This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market research to corporations. Market research studies are presented in detail. The new edition also includes a discussion of market research ethics and big data.
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| Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2015 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2015] ©2015 |
| Year of Publication: | 2015 |
| Edition: | 2., aktualisierte und erweiterte Auflage |
| Language: | German |
| Online Access: | |
| Physical Description: | 1 online resource (326 p.) |
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Participants:
Ottawa, Marco, [ VerfasserIn, VerfasserIn ];
Rietz, Christian, [ VerfasserIn ];
Rietz, Christian, [ VerfasserIn, VerfasserIn ]
Published: [2014]
Superior document: Title is part of eBook package: De Gruyter DGBA Business and Economics 2000 - 2014
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Published: [2014]
Superior document: Title is part of eBook package: De Gruyter DGBA Business and Economics 2000 - 2014