Marketing, Sales and Customer Management (MSC) : : An Integrated Overall B2B Management Approach / / Richard Hofmaier.
This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who d...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2015 |
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| VerfasserIn: | |
| Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2015] ©2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (251 p.) |
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