Mobile Publishing : : E-Books, Apps & Co. / / Harald Henzler, Fabian Kern.
Mobile Publishing ist nicht eine Frage, ob man auch Apps und eBooks macht, sondern wie man im 21. Jahrhundert publiziert.Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den Mobile Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktfo...
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter DGBA Library Information Science 2000 - 2014 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2013] ©2014 |
| Year of Publication: | 2013 |
| Language: | German |
| Series: | Akademie des Deutschen Buchhandels Praxiswissen Verlag ,
|
| Online Access: | |
| Physical Description: | 1 online resource (153 p.) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 04880nam a22008535i 4500 | ||
|---|---|---|---|
| 001 | 9783110303568 | ||
| 003 | DE-B1597 | ||
| 005 | 20230228123812.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr || |||||||| | ||
| 008 | 230228t20132014gw fo d z ger d | ||
| 019 | |a (OCoLC)1013963107 | ||
| 020 | |a 9783110303568 | ||
| 024 | 7 | |a 10.1515/9783110303568 |2 doi | |
| 035 | |a (DE-B1597)206542 | ||
| 035 | |a (OCoLC)876203584 | ||
| 040 | |a DE-B1597 |b eng |c DE-B1597 |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 050 | 4 | |a Z286.E43 | |
| 072 | 7 | |a LAN027000 |2 bisacsh | |
| 082 | 0 | 4 | |8 1u |a 070.5797 |q DE-101 |2 22/ger |
| 084 | |a AN 46800 |2 rvk |0 (DE-625)rvk/6107: | ||
| 100 | 1 | |a Henzler, Harald, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Mobile Publishing : |b E-Books, Apps & Co. / |c Harald Henzler, Fabian Kern. |
| 264 | 1 | |a Berlin ; |a Boston : |b De Gruyter, |c [2013] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (153 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 0 | |a Akademie des Deutschen Buchhandels Praxiswissen Verlag , |x 2196-1484 | |
| 505 | 0 | 0 | |t Frontmatter -- |t Inhalt -- |t Einleitung -- |t 1 Das richtige Produkt entwickeln im digitalen Markt – Strategie und Methode -- |t 2 Mobile Publishing – So entwickelt sich der Markt -- |t 3 Mobile Publishing – Die Technologien zur Umsetzung -- |t 4 Das richtige Produkt entwickeln – Das ist die Zielgruppe -- |t 5 Das richtige Produkt entwickeln – Dieses Produkt will der Kunde -- |t 6 Das richtige Produkt entwickeln – So erreiche ich den Kunden -- |t 7 Das richtige Produkt entwickeln – So rechnet sich das -- |t Literaturverzeichnis -- |t Über die Autoren |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a Mobile Publishing ist nicht eine Frage, ob man auch Apps und eBooks macht, sondern wie man im 21. Jahrhundert publiziert.Der Band enthält praktische Handlungsanleitungen zur Konzeption und Realisierung von Produkten für den Mobile Publishing Markt: Von der Zielgruppenanalyse über geeignete Produktformen und Trägermedien, Vermarktung, bestehende Technologien bis hin zu möglichen Geschäftsmodellen. | ||
| 520 | |a The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models. | ||
| 530 | |a Issued also in print. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) | |
| 650 | 0 | |a Electronic book readers. | |
| 650 | 0 | |a Electronic books |x Marketing. | |
| 650 | 0 | |a Electronic publishing |x Computer programs. | |
| 650 | 0 | |a Electronic publishing |z Germany. | |
| 650 | 4 | |a Apps. | |
| 650 | 4 | |a Elektronisches Publizieren. | |
| 650 | 4 | |a Tabletpublishing. | |
| 650 | 4 | |a Verlagsmanagement. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Publishing. |2 bisacsh | |
| 653 | |a Electronic publishing. | ||
| 653 | |a apps. | ||
| 653 | |a publishing house management. | ||
| 653 | |a tablet publishing. | ||
| 700 | 1 | |a Kern, Fabian, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DGBA Library Information Science 2000 - 2014 |z 9783110636246 |o ZDB-23-GLI |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t E-BOOK GESAMTPAKET / COMPLETE PACKAGE 2013 |z 9783110317350 |o ZDB-23-DGG |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t E-BOOK PAKET BIBLIOTHEKSWESEN, INFO UND DOKUMENTATION 2013 |z 9783110317213 |o ZDB-23-DGB |
| 776 | 0 | |c EPUB |z 9783110341140 | |
| 776 | 0 | |c print |z 9783110303544 | |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9783110303568 |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783110303568 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783110303568/original |
| 912 | |a EBA_BACKALL | ||
| 912 | |a EBA_CL_LB | ||
| 912 | |a EBA_DGALL | ||
| 912 | |a EBA_EBKALL | ||
| 912 | |a EBA_SSHALL | ||
| 912 | |a GBV-deGruyter-alles | ||
| 912 | |a PDA11SSHE | ||
| 912 | |a PDA5EBK | ||
| 912 | |a ZDB-23-DGB |b 2013 | ||
| 912 | |a ZDB-23-DGG |b 2013 | ||
| 912 | |a ZDB-23-GLI |c 2000 |d 2014 | ||