Marketing Library and Information Services II : : A Global Outlook / / ed. by Dinesh K. Gupta, Christie Koontz, Angels Massisimo.

• Superior document: Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
• MitwirkendeR: Amaral, Sueli Angelica do,; Ameen, Kanwal,; Badra, Lamia,; Bennett, Charlie,; Bezerra da Silva, Márcio,; Blázques, A. Marcos,; Boutaba, Messaouda,; Brautigam, Faith,; Broady-Preston, Judith,; Castro Barros Correia dos Santos, Sofia Margarida de,; Collins, Nancy,; Dorsman, Rosalind,; Doshi, Ameet,; Fernández Marcial, Viviana,; Figueira, Ana,; Gupta, Dinesh K.,; Kaur, Kiran,; Klauser, Hella,; Koh, Sharon,; Koontz, Christie,; Lifeng, Han,; Mahesh, G.,; Massisimo, Angels,; Natal de Oliveira, Vânia,; Nunes, Carla,; Oliveira, Nivaldo,; Ostrzinski, Ulrike,; Pareek, Sarwesh,; Pin, Wan Wee,; Purdie, Jane,; Raleigh, Denise,; Recio, J. C. Marcos,; Roesner, Elke,; Rowley, Jennifer,; Schöpfel, Joachim,; Shu, Fang,; Silva Araújo, Walqueline da,; Singh, Rajesh,; Sousa, Andreia,; Souza Sette, Ricardo de,; Temmar, Nadia,; Tibljas, Verena,; Tyler, Alyson,; Yuan, Wang,; Zhiping, Yang,
• HerausgeberIn: Gupta, Dinesh K.,; Koontz, Christie,; Massisimo, Angels,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Saur, , [2013]; ©2013
• Year of Publication: 2013
• Language: English
• Series: IFLA Publications , 159
• Physical Description: 1 online resource (423 p.)

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The followin...

Table of Contents

• Frontmatter
• Contents
• Preface
• SECTION 1. MARKETING CONCEPTS
• Marketing Library and Information Services: Connecting from the Past to the Future
• Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing
• Gaining Customer Loyalty: the Ultimate in Marketing
• Branding Libraries: the Challenges and Opportunities
• SECTION 2: EXCELLENCE IN MARKETING
• Excellence in Marketing: 2002–2012
• Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way
• Internet Marketing: the Silver Bullet for Web 2.0?
• Web-based Marketing
• Have You Done Your Homework? Five Years on of a Campaign Life-Cycle
• Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign
• StoryTubes Contest: Marketing Libraries in the Digital Age
• Happy Days for Welsh Libraries
• From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience
• SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES
• Marketing in Algerian Libraries: an Overview
• Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise
• Management and Marketing: an Insight to Developments in German Libraries
• Library and Information Services Marketing in Pakistan: a Profile
• Relationship Marketing in Brazilian University Libraries
• Creating Value for Users of University Libraries: Brazilian View
• Being a Library and Being Visible in the Community Today
• Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences
• Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries
• Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal
• SECTION 4: E-MARKETING
• E-Marketing for Libraries
• Digital Marketing Tools Applied to the IE Library
• Effective Use of Social Media Marketing for Customer Engagement in Information Organizations
• Marketing Strategy to Monitor Library Websites’ Functional Performance
• SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK
• Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar
• Marketing Library and Information Services: a Bibliometric Study of IFLA Publications
• Towards the Global Library – Applying Agenda 21 to Library Marketing