Marketing Library and Information Services II : : A Global Outlook / / ed. by Dinesh K. Gupta, Christie Koontz, Angels Massisimo.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The followin...
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Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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MitwirkendeR: | |
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter Saur, , [2013] ©2013 |
Year of Publication: | 2013 |
Language: | English |
Series: | IFLA Publications ,
159 |
Online Access: | |
Physical Description: | 1 online resource (423 p.) |
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LEADER | 11720nam a22014895i 4500 | ||
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020 | |a 9783110281040 | ||
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245 | 0 | 0 | |a Marketing Library and Information Services II : |b A Global Outlook / |c ed. by Dinesh K. Gupta, Christie Koontz, Angels Massisimo. |
264 | 1 | |a Berlin ; |a Boston : |b De Gruyter Saur, |c [2013] | |
264 | 4 | |c ©2013 | |
300 | |a 1 online resource (423 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a text file |b PDF |2 rda | ||
490 | 0 | |a IFLA Publications , |x 0344-6891 ; |v 159 | |
505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Preface -- |t SECTION 1. MARKETING CONCEPTS -- |t Marketing Library and Information Services: Connecting from the Past to the Future -- |t Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing -- |t Gaining Customer Loyalty: the Ultimate in Marketing -- |t Branding Libraries: the Challenges and Opportunities -- |t SECTION 2: EXCELLENCE IN MARKETING -- |t Excellence in Marketing: 2002–2012 -- |t Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way -- |t Internet Marketing: the Silver Bullet for Web 2.0? -- |t Web-based Marketing -- |t Have You Done Your Homework? Five Years on of a Campaign Life-Cycle -- |t Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign -- |t StoryTubes Contest: Marketing Libraries in the Digital Age -- |t Happy Days for Welsh Libraries -- |t From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience -- |t SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- |t Marketing in Algerian Libraries: an Overview -- |t Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise -- |t Management and Marketing: an Insight to Developments in German Libraries -- |t Library and Information Services Marketing in Pakistan: a Profile -- |t Relationship Marketing in Brazilian University Libraries -- |t Creating Value for Users of University Libraries: Brazilian View -- |t Being a Library and Being Visible in the Community Today -- |t Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences -- |t Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries -- |t Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal -- |t SECTION 4: E-MARKETING -- |t E-Marketing for Libraries -- |t Digital Marketing Tools Applied to the IE Library -- |t Effective Use of Social Media Marketing for Customer Engagement in Information Organizations -- |t Marketing Strategy to Monitor Library Websites’ Functional Performance -- |t SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- |t Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar -- |t Marketing Library and Information Services: a Bibliometric Study of IFLA Publications -- |t Towards the Global Library – Applying Agenda 21 to Library Marketing |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
520 | |a With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. | ||
530 | |a Issued also in print. | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In English. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) | |
650 | 0 | |a Electronic books. | |
650 | 0 | |a Information services |x Marketing. | |
650 | 0 | |a Libraries |x Marketing. | |
650 | 4 | |a Bibliotheksmarketing. | |
650 | 4 | |a Marketing. | |
650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General. |2 bisacsh | |
653 | |a Library marketing. | ||
653 | |a marketing. | ||
700 | 1 | |a Amaral, Sueli Angelica do, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Ameen, Kanwal, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Badra, Lamia, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Bennett, Charlie, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Bezerra da Silva, Márcio, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Blázques, A. Marcos, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Boutaba, Messaouda, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Brautigam, Faith, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Broady-Preston, Judith, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Castro Barros Correia dos Santos, Sofia Margarida de, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Collins, Nancy, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Dorsman, Rosalind, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Doshi, Ameet, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Fernández Marcial, Viviana, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Figueira, Ana, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Gupta, Dinesh K., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Gupta, Dinesh K., |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
700 | 1 | |a Kaur, Kiran, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Klauser, Hella, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Koh, Sharon, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Koontz, Christie, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Koontz, Christie, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
700 | 1 | |a Lifeng, Han, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Mahesh, G., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Massisimo, Angels, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Massisimo, Angels, |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
700 | 1 | |a Natal de Oliveira, Vânia, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Nunes, Carla, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Oliveira, Nivaldo, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Ostrzinski, Ulrike, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Pareek, Sarwesh, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Pin, Wan Wee, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Purdie, Jane, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Raleigh, Denise, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Recio, J. C. Marcos, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Roesner, Elke, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Rowley, Jennifer, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Schöpfel, Joachim, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Shu, Fang, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Silva Araújo, Walqueline da, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Singh, Rajesh, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Sousa, Andreia, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Souza Sette, Ricardo de, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Temmar, Nadia, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Tibljas, Verena, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Tyler, Alyson, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Yuan, Wang, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
700 | 1 | |a Zhiping, Yang, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
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