Marketing Library and Information Services II : : A Global Outlook / / ed. by Dinesh K. Gupta, Christie Koontz, Angels Massisimo.

• Superior document: Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1
• MitwirkendeR: Amaral, Sueli Angelica do,; Ameen, Kanwal,; Badra, Lamia,; Bennett, Charlie,; Bezerra da Silva, Márcio,; Blázques, A. Marcos,; Boutaba, Messaouda,; Brautigam, Faith,; Broady-Preston, Judith,; Castro Barros Correia dos Santos, Sofia Margarida de,; Collins, Nancy,; Dorsman, Rosalind,; Doshi, Ameet,; Fernández Marcial, Viviana,; Figueira, Ana,; Gupta, Dinesh K.,; Kaur, Kiran,; Klauser, Hella,; Koh, Sharon,; Koontz, Christie,; Lifeng, Han,; Mahesh, G.,; Massisimo, Angels,; Natal de Oliveira, Vânia,; Nunes, Carla,; Oliveira, Nivaldo,; Ostrzinski, Ulrike,; Pareek, Sarwesh,; Pin, Wan Wee,; Purdie, Jane,; Raleigh, Denise,; Recio, J. C. Marcos,; Roesner, Elke,; Rowley, Jennifer,; Schöpfel, Joachim,; Shu, Fang,; Silva Araújo, Walqueline da,; Singh, Rajesh,; Sousa, Andreia,; Souza Sette, Ricardo de,; Temmar, Nadia,; Tibljas, Verena,; Tyler, Alyson,; Yuan, Wang,; Zhiping, Yang,
• HerausgeberIn: Gupta, Dinesh K.,; Koontz, Christie,; Massisimo, Angels,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Saur, , [2013]; ©2013
• Year of Publication: 2013
• Language: English
• Series: IFLA Publications , 159
• Physical Description: 1 online resource (423 p.)

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Table of Contents

Frontmatter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing -- Gaining Customer Loyalty: the Ultimate in Marketing -- Branding Libraries: the Challenges and Opportunities -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002–2012 -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way -- Internet Marketing: the Silver Bullet for Web 2.0? -- Web-based Marketing -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign -- StoryTubes Contest: Marketing Libraries in the Digital Age -- Happy Days for Welsh Libraries -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview -- Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise -- Management and Marketing: an Insight to Developments in German Libraries -- Library and Information Services Marketing in Pakistan: a Profile -- Relationship Marketing in Brazilian University Libraries -- Creating Value for Users of University Libraries: Brazilian View -- Being a Library and Being Visible in the Community Today -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal -- SECTION 4: E-MARKETING -- E-Marketing for Libraries -- Digital Marketing Tools Applied to the IE Library -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations -- Marketing Strategy to Monitor Library Websites’ Functional Performance -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications -- Towards the Global Library – Applying Agenda 21 to Library Marketing