Marketing Library and Information Services II : : A Global Outlook / / ed. by Dinesh K. Gupta, Christie Koontz, Angels Massisimo.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The followin...
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Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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MitwirkendeR: | |
HerausgeberIn: | |
Place / Publishing House: | Berlin ;, Boston : : De Gruyter Saur, , [2013] ©2013 |
Year of Publication: | 2013 |
Language: | English |
Series: | IFLA Publications ,
159 |
Online Access: | |
Physical Description: | 1 online resource (423 p.) |
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Other title: | Frontmatter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing -- Gaining Customer Loyalty: the Ultimate in Marketing -- Branding Libraries: the Challenges and Opportunities -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002–2012 -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way -- Internet Marketing: the Silver Bullet for Web 2.0? -- Web-based Marketing -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign -- StoryTubes Contest: Marketing Libraries in the Digital Age -- Happy Days for Welsh Libraries -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview -- Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise -- Management and Marketing: an Insight to Developments in German Libraries -- Library and Information Services Marketing in Pakistan: a Profile -- Relationship Marketing in Brazilian University Libraries -- Creating Value for Users of University Libraries: Brazilian View -- Being a Library and Being Visible in the Community Today -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal -- SECTION 4: E-MARKETING -- E-Marketing for Libraries -- Digital Marketing Tools Applied to the IE Library -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations -- Marketing Strategy to Monitor Library Websites’ Functional Performance -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications -- Towards the Global Library – Applying Agenda 21 to Library Marketing |
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Summary: | With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. |
Format: | Mode of access: Internet via World Wide Web. |
ISBN: | 9783110281040 9783110238570 9783110620979 9783110620962 9783110636246 9783110317350 9783110317220 9783110317213 |
ISSN: | 0344-6891 ; |
DOI: | 10.1515/9783110281040 |
Access: | restricted access |
Hierarchical level: | Monograph |
Statement of Responsibility: | ed. by Dinesh K. Gupta, Christie Koontz, Angels Massisimo. |