Emotion gestalten : : Methodik und Strategie für Designer / / Mareike Roth, Oliver Saiz.
A firm’s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and...
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter DGBA Architecture, Design and Arts 2000 - 2014 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Basel : : Birkhäuser, , [2014] ©2014 |
| Year of Publication: | 2014 |
| Language: | German |
| Online Access: | |
| Physical Description: | 1 online resource (224 p.) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|