Emotion gestalten : : Methodik und Strategie für Designer / / Mareike Roth, Oliver Saiz.
A firm’s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and...
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Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2017 |
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VerfasserIn: | |
Place / Publishing House: | Basel : : Birkhäuser, , [2017] ©2017 |
Year of Publication: | 2017 |
Edition: | 2. Aufl. |
Language: | German |
Online Access: | |
Physical Description: | 1 online resource (224 p.) |
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