Innovation Reinvented : : Six Games that Drive Growth / / Roger Miller, Marcel Côte.
Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth c...
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Place / Publishing House: | Toronto : : University of Toronto Press, , [2017] ©2012 |
Year of Publication: | 2017 |
Language: | English |
Series: | Rotman-UTP Publishing
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Online Access: | |
Physical Description: | 1 online resource (312 p.) :; 10 figures; 5 tables |
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Other title: | Frontmatter -- Contents -- Preface -- Part One. Introducing the Games -- 1. The Diversity of Innovation -- 2. Peering into the Black Box -- 3. Searching for Patterns -- 4. The Games of Innovation -- 5. Emerging and Mature Markets -- 6. Product Architecture -- Part Two. The Six Games of Innovation -- 7. Eureka! -- 8. The Special Case of the Pharmaceutical Sector -- 9. Battles of Architecture -- 10. System Breakthroughs -- 11. New and Improved -- 12. Mass Customization -- 13. Pushing the Envelope -- 14. Transitions -- Part Three. Looking Ahead -- 15. Winning Strategies -- 16. Public Policies -- 17. Rethinking Innovation -- Notes -- Subject Index |
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Summary: | Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation. |
Format: | Mode of access: Internet via World Wide Web. |
ISBN: | 9781442699571 |
DOI: | 10.3138/9781442699571 |
Access: | restricted access |
Hierarchical level: | Monograph |
Statement of Responsibility: | Roger Miller, Marcel Côte. |