Innovation Reinvented : : Six Games that Drive Growth / / Roger Miller, Marcel Côte.

• VerfasserIn: Miller, Roger,; Côte, Marcel,
• Place / Publishing House: Toronto : : University of Toronto Press, , [2017]; ©2012
• Year of Publication: 2017
• Language: English
• Series: Rotman-UTP Publishing
• Physical Description: 1 online resource (312 p.) :; 10 figures; 5 tables
• Other title: Frontmatter --; Contents --; Preface --; Part One. Introducing the Games --; 1. The Diversity of Innovation --; 2. Peering into the Black Box --; 3. Searching for Patterns --; 4. The Games of Innovation --; 5. Emerging and Mature Markets --; 6. Product Architecture --; Part Two. The Six Games of Innovation --; 7. Eureka! --; 8. The Special Case of the Pharmaceutical Sector --; 9. Battles of Architecture --; 10. System Breakthroughs --; 11. New and Improved --; 12. Mass Customization --; 13. Pushing the Envelope --; 14. Transitions --; Part Three. Looking Ahead --; 15. Winning Strategies --; 16. Public Policies --; 17. Rethinking Innovation --; Notes --; Subject Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781442699571
• DOI: 10.3138/9781442699571
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Roger Miller, Marcel Côte.

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.